US boutique brands set to expand
Wednesday 09 June 2010
US boutique hotel brands Andaz and Joie de Vivre have both announced plans to stretch their wings over the next few years.
Hyatt, which owns high-end boutique brand Andaz, announced June 7 that the chain will open three new properties in China, India and the Caribbean Turks and Caicos Islands.
The 183-room property in China will be built in Sanya, a popular tourist destination currently experiencing a construction boom.
In India, the 323-room Andaz Delhi will open in 2013, offering a lounge, theme bar, two restaurants, spa, and fitness center.
In 2014, the 170 room Andaz Turks and Caicos will open on the central island of Providenciales, offering rooms as well as condominiums and villas for rental.
Andaz currently operates four properties in London, Los Angeles, New York and Miami and has several more openings planned in Amsterdam, Texas and Costa Rica.
On the same day, Joie de Vivre, which runs 33 properties in California, announced that it plans to expand to 50 properties across the US, targeting "gateway cities" such as such as NYC, Chicago, Miami, Seattle and resort markets.
The Joie de Vivre brand has proved adept at transforming older properties into trendy new destinations, pioneering the concept of the "Nouvelle Motel" and insisting on unique design for each establishment.
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