W, G and now B - Fort Lauderdale gets another one-lettered hotel
Sunday 26 September 2010
New hotel group B Hotels & Resorts unveiled its flagship Fort Lauderdale property September 23, ahead of its December opening date.
The company, which promises "fresh, innovative and unpretentious" hotels in the upper-upscale category, plans to open a series of hotels, resorts and boutique properties in the US and internationally over the coming years.
The first property on the Fort Lauderdale coast in Florida, which is set to start accepting reservations in October, offers 240 rooms and a range of signature services that will eventually be rolled out to all hotels and resorts, including "B Nourished," "B Active," "B Indulged," "B Adventurous," and "B Green."
The company's B Active trademark reveals potential plans for health club services, while its B Indulged brand could be used for a range of signature cosmetic products and toiletries.
B Hotels will compete against Starwood's established global brand W Hotels, which also has a property in Fort Lauderdale.
It also shares a similar styling with LGBT chain G Worldwide, which hopes to open its first G Resort in Wilton Manors, a suburb of Fort Lauderdale, next year.
Fortunately, Sir Richard Branson's Virgin group, which announced it would move into hotels this week, seems to have decided not to use a "V Hotels" moniker.
The Independent travel offers: Discover a world of inspiring destinations
- 1 A daily walk 'can add seven years to your life'
- 2 Rules on 5p plastic bags likely to lead to arguments at the check-out
- 3 Chrissie Hynde says women who 'wear high heels and dress provocatively entice rapists'
The 50 Best spas
Natural wonders in the UK: From Giant's Causeway to Durdle Door
What's it like on board North Korean airline Air Koryo - the worst in the world?
The Atlas of Beauty: Photographer travels around the world to capture cultural diversity through stunning portraits of women
The 10 Best hiking boots
Climate change: 2015 will be the hottest year on record 'by a mile', experts say
'Women only' train carriages: Jeremy Corbyn unveils radical move to tackle public harassment
Black holes are a passage to another universe, says Stephen Hawking
Tony Blair attacks Jeremy Corbyn's 'Alice In Wonderland' politics
Theresa May says migrants should be banned from entering the UK unless they have jobs lined up
Iain Duncan Smith 'should resign over disability benefit death figures', says Jeremy Corbyn
£26000 - £29000 per annum: Recruitment Genius: The Product Development departm...
£23000 per annum: Recruitment Genius: The Visitor Fundraising Team is responsi...
£30000 - £35000 per annum: Recruitment Genius: This is an opportunity to join ...
£30000 - £34000 per annum: Recruitment Genius: The Estates Team of this group ...