We are using travel agents less than ever when booking airline flights
Thursday 26 November 2009
Latest in News & Advice
On Facebook
A new survey has suggested that travel agents continue to lose market share in flight bookings.
The data, released by food and travel surveyor Zagat, reveals that a mere 8 percent of today's flight bookings are conducted using travel agents, falling from 17 percent in 2007 and almost a quarter four years ago.
In contrast, 64 percent of flight bookings are conducted online, a rise from 60 percent in 2008 and 55 percent in 2005. These numbers reveal that consumers are overwhelmingly using the airline's website to make their booking, with specialist travel websites such as Travelocity and Expedia not showing any growth, holding steady at around 15 percent for three years. Only 4 percent of travellers called and made the booking in person.
The study was the fourth annual survey of this kind by Zagat, which polled 5,895 international travellers. Unsurprisingly, this year's poll showed an overall decline in air travel, with 33 percent of respondents flying less often.
- 1 Kate Allen: It's time for America to put an end to this shameful scandal
- 2 Spotify: 1 million plays, £108 return
- 3 Chemotherapy is 'safe during pregnancy'
- 4 Rhodri Marsden: What we like and what we don't like are often closer than you'd think
- 5 BBC to issue global apology for documentaries that broke rules
- 6 Lightning kills an entire football team
- 7 I was born to be a killer. Every night I see the Devil in my dreams
- 8 Henry does it his way, ending on a high note
- 9 Modern lovers: The 'sexual body warriors' and pioneers transforming 21st-century relationships
- 10 Redknapp hints at same old faces for England
Free trial of new Independent iPad app
Get your daily dose of the best of British journalism, sponsored by American Airlines
Win a three-week coastal jaunt
Spend three weeks exploring every nook and cranny of gorgeous Atlantic Canada.
Amazing restaurant offers
Three glasses of free champagne and a special menu at 46 top London restaurants.
Latest Independent competitions
Win anything from gadgets to five-star holidays on our competitions and offers page.
Commercial thought leaders
Watch the best in the business world give their insights into the world of business.
Day In a Page
Apple admits it has a human rights problem
James Lawton: AVB looks all at sea
Procrastination: Not now – I'm busy
Silent revolution at the Baftas
The diva who had – and lost – it all





Comments