Almost a quarter of skiers are unknowingly taking to the slopes still drunk from the night before, a survey today shows.
As many as 23 per cent of British winter sports enthusiasts have seven units of alcohol still in their blood stream when starting a morning's skiing, the poll by More Than travel insurance found.
This is the equivalent of being almost twice over the legal drink-drive limit, with morning skiers in this condition not likely to come down to the four-unit mark until at least 11am.
The poll of 1,072 skiers and snowboarders also showed that 74 per cent reckoned drinking heavily the night before did not affect their skiing ability the next day.
As many as 45 per cent planned to drink every night during a winter sports' trip, while 31 per cent wrongly believed their insurance would not be affected if they cause a serious accident on the slopes having drunk heavily the night before.
More Than spokesman Pete Markey said: "The findings of the research are extremely concerning.
"Brits abroad have a reputation for drinking to excess but throw a high-speed downhill sport into the mix and you have a very nasty combination.
"Drink-driving is severely frowned upon and drink-skiing should be too. It can be just as dangerous."Reuse content