Snow Report: Austria's welcome still warm... after 50 years

 

I'm proud to say that my mother was one of the first package holiday tourists to venture abroad soon after the Second World War, when leisure travel began to lower its costs and thus widen its appeal beyond the upper classes.

In summer 1951 she booked with two other young female friends, then in their late teens, to travel for some 24 hours by rail to the Austrian resort of St Johann in Tyrol with Swan's Tours (now absorbed into modern-day Inghams).

A little over 60 years on, my mother turned 80 last week. My sisters and I decided she might enjoy a return to St Johann to see what had changed and what hadn't, this time going by air and travelling with the UK's biggest ski tour operator, Crystal (0871 231 2256; crystalski.co.uk).

So what had changed? "It's bigger!" was not a great surprise, nor that travel comfort was much improved over the wooden benches of post-war European trains. But the fact that the original journey had taken longer than expected due to a French railway workers' strike seemed a timeless state of affairs.

"It's still beautiful," she said, which was a relief. St Johann, with its attractive decorated chalets and impressive church, is a delightful small town. My mother informed me that the men were all dressed in lederhosen back in the 1950s. This was no longer the case, possibly because it was -2C and Gore-Tex has now been invented.

The food was still good, though, both at the Hotel Park (00 43 5352 62226, park.at) where we stayed, and at the Gasthof zum Dampfl (00 43 5352 61659; zumdampfl.at), where my mother had stayed on that first visit and which, she reports, also seemed largely unchanged. We visited for lunch on our final day, discovering utterly delicious homemade food, but also that the owners had been in place only since last October so had no memories of the Swans Tours visitors of the 1950s. My mother recalled being amazed by how good the food had been back then too, coming from post-War Britain where rationing was still in place.

The young men who were keen to teach her to ski in the 1950s were less excited by the good food and all had dreams of travelling to America, my mother recalled. Many young Austrians did, and helped to found some of Colorado's now famous ski areas such as Breckenridge and Vail.

Those that chose to remain in St Johann didn't do badly. The resort is thriving and has overtaken neighbouring Kitzbühel in terms of population size. It's full of great shops and restaurants as well as a ski area that attracts many Brits back year after year – although perhaps not many that have been coming since 1951.

Independent Comment
blog comments powered by Disqus
Career Services

Day In a Page

Grotty no more: How Lanzarote upgraded its appeal

How Lanzarote upgraded its appeal

Lanzarote has been quietly changing its fly-and-flop holiday image, discovers Andrew Eames.
Traveller's Guide: Montenegro

Traveller's Guide: Montenegro

It's one of Europe's smallest countries, but it packs in spectacular landscapes and glittering beach resorts.
48 Hours In: Verona

48 Hours In: Verona

Summer opera returns to the Roman arena, says Charles Hebbert.
Ten things we’re looking out for at E3 2012

Ten things to look out for at E3 2012

From Wii U to The Last of Us we consider this year's show
Come dine (online) with me

Come dine (online) with me

Move over TV chefs, hello YouTube stars
Next in line – but public just can't warm to idea of Charles in charge

Next in line – but public just can't warm to idea of Charles in charge

'Independent' poll finds less that half want him to take throne as ministers moan of interference
Nothing's sacred: the illegal trade in India's holy cows

Nothing's sacred: the illegal trade in India's holy cows

Andrew Buncombe reports from Kaharpara on a bloody war between rustlers and border guards
Mogul grounded: Desmond gives up his jet deal

Mogul grounded: Desmond gives up his jet deal

Media tycoon's company pays £1m to cancel his order for a £36m private jet after drop in profits
How Ai Weiwei built a pavilion in London – by remote control

How Ai Weiwei built a pavilion in London – by remote control

The artist tells Clifford Coonan how he used Skype to escape confinement in Beijing
Nature, nurture... or neither? The new twist in an age-old argument

Nature, nurture... or neither?

The new twist in an age-old argument
Radio 4 to shed its cosy image with a 'sexy' Ulysses drama

Radio 4 to shed its cosy image with a 'sexy' Ulysses drama

New station controller wants to reflect the current period of 'turmoil and uncertainity'
Alcohol: I drink therefore I am

Alcohol: I drink therefore I am

New guidelines warn Britons to drastically reduce their boozing. But is a life without liquor worth living? Hell no, says John Walsh
The Cable News Nightmare: CNN (and Piers Morgan) in audience crisis

The Cable News Nightmare

CNN (and Piers Morgan) in audience crisis
Like a barbie, but better: The Big Green Egg can griddle, roast, and smoke food - and even make pizza

The Big Green Egg: Like a barbie, but better

It can griddle, roast, and smoke food - and even make pizza...
The 10 Best chopping boards

The 10 Best chopping boards

Whether you want to dice veg, chop meat, or just slice up a salad, there’s a surface here to suit every culinary need.