Travel: Brochure of the week

With their luminous packs, backpackers seem to be taking over the world and the agencies specialising in independent travel have probably profited most from this. I've found two brochures specialising in the ultimate in international drifting: the round-the-world trip.

STA grandly announces itself as the world leader in young independent travel, its brochure is glossy (in an unpretentious way, of course) and bursting with colour. It isn't too confusing as the important bits (the prices) jump out at you. Areas are neatly sliced into manageable travel- and-tour deals. STA concentrates on its products, presenting itself as a kind of global supermarket, with flights on "seasonal special offer" and insurance by the check-out.

The authors of both brochures make strenuous efforts to show that they are just like us - us being twentysomethings who want to take the chance before it's too late. Bridge the World - a young company - manages to set itself out as the plucky alternative to its competitors. Their brochure, "The Spirit of Travel", talks of "travel possibilities" and there is an emphasis on the trip being "yours to arrange".

Basically, the brochure presents itself as a starter-pack for the aspiring long-term backpacker. The graphics are a homely black and blue, though the layout can get a bit monotonous, with advice boxes and token snapshots making all continents look roughly the same. Rather like a school options paper, it outlines possible routes, a, b and c (in this case, the Darwin, Golden Hind and Columbus). Considering that whole continents are dealt with in a couple of pages, the booklet does pretty well in giving us the bare basics of travelling practicalities while sneakily slipping in package tours for the less confident.

The fine line that both brochures are treading is to reassure us that we are doing something safe, while persuading us that we are also doing something exciting. The art of travel PR in a nutshell.

Ground Level, STA Travel: 0171-361 6166; The Spirit of Travel, Bridge the World: 0171-911 0900.

Suggested Topics
Have you tried new the Independent Digital Edition apps?
Travel
ebookHow to enjoy the perfect short break in 20 great cities
Independent Travel Videos
Independent Travel Videos
Simon Calder in Amsterdam
Independent Travel Videos
Simon Calder in Giverny
Independent Travel Videos
Simon Calder in St John's
Independent Travel Videos
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
SPONSORED FEATURES
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Travel

    Guru Careers: Product Manager / Product Marketing Manager / Product Owner

    COMPETITIVE: Guru Careers: A Product Manager / Product Owner is required to jo...

    Guru Careers: Carpenter / Maintenance Operator

    £25k plus Benefits: Guru Careers: A Carpenter and Maintenance Operator is need...

    Recruitment Genius: Visitor Experience Coordinator

    £17600 per annum: Recruitment Genius: This museum cares for one of the largest...

    Recruitment Genius: Experienced PSV Coach & Minibus Drivers

    £12500 - £24500 per annum: Recruitment Genius: Drivers wanted for a family run...

    Day In a Page

    Turkey's conflict with Kurdish guerrillas in Iraq can benefit Isis in Syria

    Turkey's conflict with Kurdish guerrillas in Iraq can benefit Isis in Syria

    Turkish President Erdogan could benefit politically from the targeting of the PKK, says Patrick Cockburn
    Yvette Cooper: Our choice is years of Tory rule under Jeremy Corbyn or a return to a Labour government

    Our choice is years of Tory rule under Corbyn or a return to a Labour government

    Yvette Cooper urged Labour members to 'get serious' about the next general election rather than become 'a protest movement'
    Singapore's domestic workers routinely exploited and often abused in the service of rich nationals

    Singapore's hidden secret of domestic worker abuse

    David Cameron was shown the country's shiniest veneer on his tour. What he didn't see was the army of foreign women who are routinely exploited and often abused in the service of rich nationals
    Showdown by Shirley Jackson: A previously unpublished short story from the queen of American Gothic

    Showdown, by Shirley Jackson

    A previously unpublished short story from the queen of American Gothic
    10 best DSLRs

    Be sharp! 10 best DSLRs

    Up your photography game with a versatile, powerful machine
    Solved after 200 years: the mysterious deaths of 3,000 soldiers from Napoleon's army

    Solved after 200 years

    The mysterious deaths of 3,000 soldiers from Napoleon's army
    Every regional power has betrayed the Kurds so Turkish bombing is no surprise

    Robert Fisk on the Turkey conflict

    Every regional power has betrayed the Kurds so Turkish bombing is no surprise
    Investigation into wreck of unidentified submarine found off the coast of Sweden

    Sunken sub

    Investigation underway into wreck of an unidentified submarine found off the coast of Sweden
    Instagram and Facebook have 'totally changed' the way people buy clothes

    Age of the selfie

    Instagram and Facebook have 'totally changed' the way people buy clothes
    Not so square: How BBC's Bloomsbury saga is sexing up the period drama

    Not so square

    How Virginia Woolf saga is sexing up the BBC period drama
    Rio Olympics 2016: The seven teenagers still carrying a torch for our Games hopes

    Still carrying the torch

    The seven teenagers given our Olympic hopes
    The West likes to think that 'civilisation' will defeat Isis, but history suggests otherwise

    The West likes to think that 'civilisation' will defeat Isis...

    ...but history suggests otherwise
    The bald truth: How one author's thinning hair made him a Wayne Rooney sympathiser

    The bald truth

    How thinning hair made me a Wayne Rooney sympathiser
    Froome wins second Tour de France after triumphant ride into Paris with Team Sky

    Tour de France 2015

    Froome rides into Paris to win historic second Tour
    Fifteen years ago, Concorde crashed, and a dream died. Today, the desire to travel faster than the speed of sound is growing once again

    A new beginning for supersonic flight?

    Concorde's successors are in the works 15 years on from the Paris crash