VisitEngland and Egmont Publishing have revealed the top 10 "simple pleasures" in England, in a survey of 2,000 parents.
The poll reveals that dining alfresco is a firm favourite for many families: securing the first three slots in the top 10. No fewer than four National Parks appear in the full list of 25, highlighting an appreciation for England’s green space.
Nearly half of respondents said that their fondest holiday memories are from time spent in England, with having a picnic, going for a walk, and building sandcastles turning out to be some of the most memorable activities.
The Simple Pleasures campaign was developed by and inspired by Winnie the Pooh to encourage modern families to enjoy the great outdoors whilst celebrating English heritage.
Each activity reflects the core themes in AA Milne’s bestselling books about Winnie the Pooh, which centre around the adventures of the bear and his friends in the Hundred Acre Wood.
A new illustrated guide has been created for families featuring brand new artwork by Mark Burgess, who coloured the original E.H Shepherd Black & White art and the latest book "Return to the Hundred Acre Wood".
The guide is available to download for free from the VisitEngland website.