Global travellers rate London as the UK's top destination and among the top 10 best places to visit in the world, according to travel company TripAdvisor.
The UK capital beat Edinburgh (second) and Bath (third) to take the top UK award.
London was rated the third best European destination, with Paris first and Rome second, while London was eighth in the world top 10 which was headed by Cape Town.
Scottish capital Edinburgh was ninth in the European top 10.
TripAdvisor spokeswoman Emma Boyle said: "Tourism is vital to the UK economy so it's encouraging to see London and Edinburgh both highly recognised as Europe's best destinations."
She went on: "London's performance is especially meaningful as so much time and effort has gone into preparing the city for the 2012 Olympics and hopefully it will sneak ahead of Paris and Rome before the Games start."
These were the top UK destinations:
9. St Andrews, Scotland
16. St Ives, Cornwall
18. Windermere, Cumbria
19. Newcastle upon Tyne
These were the top European destinations:
7. St Petersburg
These were the top world destinations:
1. Cape Town
3. Machu Picchu, Peru
5. Rio de Janeiro
6. New York City