Editor's Letter: The best-designed newspaper, coming to a screen near you

The hope is that our journalism will be read and enjoyed by more people than ever

Share

Morning all. In his magisterial biography of Steve Jobs, the journalist Walter Isaacson makes the point that the founder of Apple owed his success at least as much to improving other people’s ideas as having his own.

Before Apple launched the Macintosh in 1984, there were personal computers which had a mouse. The Apple Mac was simply best in class. Before 2001 there were digital music players; but through its superb design and three-clicks-to-your-favourite-song technology the iPod became, again, the best of its kind. And though there were smartphones before 2007, none came close to matching the iPhone, which made mobile web use and apps both a business and cultural phenomenon.

The iPad was different. Whereas those earlier launches transformed one technology (personal computers, music players, and the telephone) each, the iPad would transform computing, music and telecoms in one revolutionary swipe. And, for that matter, journalism. No less a figure than Rupert Murdoch reportedly said some years ago that the iPad was, if not the future of newspapers, then certainly a future of newspapers.

We agree. This week we launched a new iPad app which both looks and is, well, best in class. There are two main aspects to it.

First, a free “digital newspaper” with elegantly designed and curated editions that are updated three times daily on weekdays, and twice daily at weekends. This part of the app is completely free.

Second, the print newspaper in tablet form. This includes all the supplements, of course, and is a thing of beauty. There is a free one-month trial with monthly or annual subscription packages. You can download the newspaper exactly as it looks in print, including our fantastic supplements, going back for the past month. (After the free trial, these pages costs £2.99 a week, £12.99 a month, or £159.99 a year.)

You can also download the app on the Kindle Fire, if that’s your tool of choice.

One of the things that I have tried to do since getting this job is make us the home for world-class photography, with bigger and better pictures than ever. It won’t take you long on the iPad app to see just how good some of that photography is.

The hope is that, with tablets, our journalism will be read and enjoyed by more people than ever. There’s a lovely line in George Orwell’s “Why I Write” where he says, “My initial concern is to get a hearing”. With the web, tablets, and smartphones, journalists can get much more of a hearing than we ever used to.

It is partly because of those big, new audiences that our Christmas appeal was such a success. You may have seen the thank-you notes in yesterday’s paper from Evgeny Lebedev, our owner, and Max Graham, the founder and CEO of Space for Giants, our partner charity. To raise over £500,000 for Africa’s elephants, which could be extinct in a decade or two, is hugely satisfying, and a credit to your immense generosity. The fight to save them has only just started, but what a boost this is. Have a great weekend.

React Now

Latest stories from i100
Have you tried new the Independent Digital Edition apps?
iJobs Job Widget
iJobs General

Volunteer your expertise as Trustee for The Society of Experimental Biology

Unpaid Voluntary Position : Reach Volunteering: Promising volunteer Trustee op...

Email Designer

£30000 - £35000 Per Annum: Clearwater People Solutions Ltd: Our client is curr...

Psychology Teacher

£110 - £130 per hour: Randstad Education Reading: Psychology Teacher needed fo...

Food Technology Teacher

£85 - £120 per day: Randstad Education Cheshire: Randstad Education are curren...

Day In a Page

Read Next
 

i Editor's Letter: The rules were simple: before the results are announced, don’t mention the S-word

Oliver Duff Oliver Duff
Howard Jacobson has been shortlisted for the Man Booker Prize for the second time  

In praise of Howard Jacobson

Simon Kelner
Mystery of the Ground Zero wedding photo

A shot in the dark

Mystery of the wedding photo from Ground Zero
His life, the universe and everything

His life, the universe and everything

New biography sheds light on comic genius of Douglas Adams
Save us from small screen superheroes

Save us from small screen superheroes

Shows like Agents of S.H.I.E.L.D are little more than marketing tools
Reach for the skies

Reach for the skies

From pools to football pitches, rooftop living is looking up
These are the 12 best hotel spas in the UK

12 best hotel spas in the UK

Some hotels go all out on facilities; others stand out for the sheer quality of treatments
These Iranian-controlled Shia militias used to specialise in killing American soldiers. Now they are fighting Isis, backed up by US airstrikes

Widespread fear of Isis is producing strange bedfellows

Iranian-controlled Shia militias that used to kill American soldiers are now fighting Isis, helped by US airstrikes
Topshop goes part Athena poster, part last spring Prada

Topshop goes part Athena poster, part last spring Prada

Shoppers don't come to Topshop for the unique
How to make a Lego masterpiece

How to make a Lego masterpiece

Toy breaks out of the nursery and heads for the gallery
Meet the ‘Endies’ – city dwellers who are too poor to have fun

Meet the ‘Endies’ – city dwellers who are too poor to have fun

Urbanites are cursed with an acronym pointing to Employed but No Disposable Income or Savings
Paisley’s decision to make peace with IRA enemies might remind the Arabs of Sadat

Ian Paisley’s decision to make peace with his IRA enemies

His Save Ulster from Sodomy campaign would surely have been supported by many a Sunni imam
'She was a singer, a superstar, an addict, but to me, her mother, she is simply Amy'

'She was a singer, a superstar, an addict, but to me, her mother, she is simply Amy'

Exclusive extract from Janis Winehouse's poignant new memoir
Is this the role to win Cumberbatch an Oscar?

Is this the role to win Cumberbatch an Oscar?

The Imitation Game, film review
England and Roy Hodgson take a joint step towards redemption in Basel

England and Hodgson take a joint step towards redemption

Welbeck double puts England on the road to Euro 2016
Relatives fight over Vivian Maier’s rare photos

Relatives fight over Vivian Maier’s rare photos

Pictures removed from public view as courts decide ownership
‘Fashion has to be fun. It’s a big business, not a cure for cancer’

‘Fashion has to be fun. It’s a big business, not a cure for cancer’

Donatella Versace at New York Fashion Week