Hats off to Gucci and Chime for Change

Although Gucci could go one further for female empowerment and make sure it portrays a positive image of women in their styling and imagery

Share

‘Madonna’s swollen face shocks at Sound for Change’;  ‘Rita Ora and Jessie J kick off star-studded concert as they bare midriffs on stage in cropped tops’; ‘Jennifer Lopez silences critics as she vamps it up in thigh-high leather boots and daring fringed leotard at Sound Of Change concert’… I could go on.

If you doubt why movements like Chime for Change are needed, it was evident in the morning-after headlines about the huge Twickenham fund-raising concert the night before. Forget the message, or even the correct name, let’s just focus again on how the acts looked – although, strangely, I can’t find any mention of Jay Z’s hoodie or John Legend’s suit.

As the show’s headliner Beyonce, interviewed backstage on the Andrew Marr show, said: ‘That’s why we’re here, so we can stop waiting for greater empowerment. A lot of people just don’t think about it, don’t want to talk about it.’

Ah, ‘empowerment’, a word that causes many that read it to switch off in a Pavlovian heartbeat; ‘empowerment’ n. to invest with power, especially legal power or official authority. It’s a word men often ridicule, because we don’t understand what it’s like to have power denied us based on gender alone.

Frida Giannini, creative director of Gucci, Salma Hayek and Beyonce have co-founded Chime for Change to speak out for girls and women around the world, focusing on education, health and justice. It’s hard to disagree with its concerns or aims, especially when (like the three of them) one is the parent of girls.

So, hats off to Gucci. However, it can really make a difference first in fashion by making sure it portrays a positive image of women both through its designs, but more importantly the styling and imagery for which Giannini is responsible.

The painfully stick-thin models currently on Gucci’s website don’t say empowerment to me, but an oppressive image tyranny. Even i has been guilty of this in the past. It’s hard not to be, when they are often the only fashion images from which to choose.

That said, good for you Gucci, for putting your name behind such a positive movement. Giannini, like Hayek, spoke with admirable and infectious passion. Good for you Jennifer Lopez, who gave a great set, for becoming (according to Forbes) the most powerful woman in show-biz, and good for you Beyonce Knowles for becoming the world’s hottest music star, and a fabulous female role model.

And, watching the shiny-eyed teenage girls I took to Twickenham, and thousands like them, be visibly moved and inspired by those strong female icons and their message, it was clear the concert achieved far more than the $4million it raised for this laudable campaign.

Twitter.com: @stefanohat

React Now

iJobs Job Widget
iJobs General

Business Systems Analyst (Retail)

£30000 - £35000 Per Annum Up to 20% bonus: Clearwater People Solutions Ltd: An...

Technical BA - Banking - Bristol - £400pd

£400 per hour: Orgtel: Technical Business Analyst - Banking - Bristol - £400pd...

Head of Digital Marketing,London

To £58k Contract 12 months: Charter Selection: Major household name charity se...

Lead Hand - QC

competitive: Progressive Recruitment: Lead Hand - QCProgressive are recruiting...

Day In a Page

Read Next
 

The daily catch-up: fathers looking after children, World Cup questions and Nostradamus

John Rentoul
 

Letter from the Political Editor: Phone and data laws to be passed in haste

Andrew Grice
A History of the First World War in 100 Moments: Peace without magnanimity - the summit in a railway siding that ended the fighting

A History of the First World War in 100 Moments

Peace without magnanimity - the summit in a railway siding that ended the fighting
Scottish independence: How the Commonwealth Games could swing the vote

Scottish independence: How the Commonwealth Games could swing the vote

In the final part of our series, Chris Green arrives in Glasgow - a host city struggling to keep the politics out of its celebration of sport
Out in the cold: A writer spends a night on the streets and hears the stories of the homeless

A writer spends a night on the streets

Rough sleepers - the homeless, the destitute and the drunk - exist in every city. Will Nicoll meets those whose luck has run out
Striking new stations, high-speed links and (whisper it) better services - the UK's railways are entering a new golden age

UK's railways are entering a new golden age

New stations are opening across the country and our railways appear to be entering an era not seen in Britain since the early 1950s
Conchita Wurst becomes a 'bride' on the Paris catwalk - and proves there is life after Eurovision

Conchita becomes a 'bride' on Paris catwalk

Alexander Fury salutes the Eurovision Song Contest winner's latest triumph
Pétanque World Championship in Marseilles hit by

Pétanque 'world cup' hit by death threats

This year's most acrimonious sporting event took place in France, not Brazil. How did pétanque get so passionate?
Whelks are healthy, versatile and sustainable - so why did we stop eating them in the UK?

Why did we stop eating whelks?

Whelks were the Victorian equivalent of the donor kebab and our stocks are abundant. So why do we now export them all to the Far East?
10 best women's sunglasses

In the shade: 10 best women's sunglasses

From luxury bespoke eyewear to fun festival sunnies, we round up the shades to be seen in this summer
Germany vs Argentina World Cup 2014: Lionel Messi? Javier Mascherano is key for Argentina...

World Cup final: Messi? Mascherano is key for Argentina...

No 10 is always centre of attention but Barça team-mate is just as crucial to finalists’ hopes
Siobhan-Marie O’Connor: Swimmer knows she needs Glasgow joy on road to Rio

Siobhan-Marie O’Connor: Swimmer needs Glasgow joy on road to Rio

18-year-old says this month’s Commonwealth Games are a key staging post in her career before time slips away
The true Gaza back-story that the Israelis aren’t telling this week

The true Gaza back-story that the Israelis aren’t telling this week

A future Palestine state will have no borders and be an enclave within Israel, surrounded on all sides by Israeli-held territory, says Robert Fisk
A History of the First World War in 100 Moments: The German people demand an end to the fighting

A History of the First World War in 100 Moments

The German people demand an end to the fighting
New play by Oscar Wilde's grandson reveals what the Irish wit said at his trials

New play reveals what Oscar Wilde said at trials

For a century, what Wilde actually said at his trials was a mystery. But the recent discovery of shorthand notes changed that. Now his grandson Merlin Holland has turned them into a play
Can scientists save the world's sea life from

Can scientists save our sea life?

By the end of the century, the only living things left in our oceans could be plankton and jellyfish. Alex Renton meets the scientists who are trying to turn the tide
Richard III, Trafalgar Studios, review: Martin Freeman gives highly intelligent performance

Richard III review

Martin Freeman’s psychotic monarch is big on mockery but wanting in malice