Oliver Duff

i Editor's Letter: The dawning of a new Televisual era

 

Share

 

The revolution began in Grimsby. Four months ago, 350,000 households in East Yorkshire and north Lincolnshire were the first in Britain to receive “contact”. Estuary TV was the first in the wave of  new local television stations being launched around the country. Then it  was Norwich: Mustard TV went on air last week to 160,000 dwellings in East Anglia. And at 6.30pm this Monday, the biggest of the 25 new local channels will  begin broadcasting to 4 million homes within the M25 area: London Live, a 24- hour channel dedicated to the capital.

London Live is a (separate) sister company to this newspaper, so we at i  have avidly watched progress this past  year. One of its studios looks out over  the large open-plan newsroom we share with The Independent, Independent  on Sunday, Evening Standard and  independent.co.uk. As media launches go it is innovative, bold, dangerous. Haven’t we been here before…?

Local telly stations have been tried previously – and many failed. But this  time round, with much more favourable conditions, competition for licences has been fierce. The Government got behind the idea, finding the stations a prominent slot on Freeview (channel 8 in England and Northern Ireland, channel 26 in Scotland and Wales) and diverted millions in start- up funding from the licence fee. The barriers to launching a TV station, creating quality video content and interacting with an audience have been  smashed by technological progress. Viewers can also watch programming online using their mobiles and tablets.

Over at London Live, experienced executives lead a young team refreshingly free of TV conventions. The  atmosphere is experimental. Our chairman, Evgeny Lebedev, is due on Andrew Marr’s show tomorrow morning to discuss the launch. I wish all the new stations well, and hope their vision and daring are rewarded.

londonlive.co.uk

i@independent.co.uk

Twitter.com: @olyduff

React Now

Latest stories from i100
Have you tried new the Independent Digital Edition apps?
iJobs Job Widget
iJobs General

Recruitment Genius: Account Manager

£20000 - £35000 per annum: Recruitment Genius: This full service social media ...

Recruitment Genius: Data Analyst - Online Marketing

£24000 - £35000 per annum: Recruitment Genius: We are 'Changemakers in retail'...

Austen Lloyd: Senior Residential Conveyancer

Very Competitive: Austen Lloyd: Senior Conveyancer - South West We are see...

Austen Lloyd: Residential / Commercial Property Solicitor

Excellent Salary: Austen Lloyd: DORSET MARKET TOWN - SENIOR PROPERTY SOLICITOR...

Day In a Page

Read Next
 

Tony Abbott: A man most Australian women would like to pat on the back...iron in hand

Caroline Garnar
Australian rapper Iggy Azalea performs in California  

Hip hop is both racial and political, and for Iggy Azalea to suggest otherwise is insulting

Yomi Adegoke
Isis in Iraq: Yazidi girls killing themselves to escape rape and imprisonment by militants

'Jilan killed herself in the bathroom. She cut her wrists and hanged herself'

Yazidi girls killing themselves to escape rape and imprisonment
Ed Balls interview: 'If I think about the deficit when I'm playing the piano, it all goes wrong'

Ed Balls interview

'If I think about the deficit when I'm playing the piano, it all goes wrong'
He's behind you, dude!

US stars in UK panto

From David Hasselhoff to Jerry Hall
Grace Dent's Christmas Quiz: What are you – a festive curmudgeon or top of the tree?

Grace Dent's Christmas Quiz

What are you – a festive curmudgeon or top of the tree?
Nasa planning to build cloud cities in airships above Venus

Nasa planning to build cloud cities in airships above Venus

Planet’s surface is inhospitable to humans but 30 miles above it is almost perfect
Surrounded by high-rise flats is a little house filled with Lebanon’s history - clocks, rifles, frogmen’s uniforms and colonial helmets

Clocks, rifles, swords, frogmen’s uniforms

Surrounded by high-rise flats is a little house filled with Lebanon’s history
Return to Gaza: Four months on, the wounds left by Israel's bombardment have not yet healed

Four months after the bombardment, Gaza’s wounds are yet to heal

Kim Sengupta is reunited with a man whose plight mirrors the suffering of the Palestinian people
Gastric surgery: Is it really the answer to the UK's obesity epidemic?

Is gastric surgery really the answer to the UK's obesity epidemic?

Critics argue that it’s crazy to operate on healthy people just to stop them eating
Homeless Veterans appeal: Christmas charity auction Part 2 - now LIVE

Homeless Veterans appeal: Christmas charity auction

Bid on original art, or trips of a lifetime to Africa or the 'Corrie' set, and help Homeless Veterans
Pantomime rings the changes to welcome autistic theatre-goers

Autism-friendly theatre

Pantomime leads the pack in quest to welcome all
The week Hollywood got scared and had to grow up a bit

The week Hollywood got scared and had to grow up a bit

Sony suffered a chorus of disapproval after it withdrew 'The Interview', but it's not too late for it to take a stand, says Joan Smith
From Widow Twankey to Mother Goose, how do the men who play panto dames get themselves ready for the performance of a lifetime?

Panto dames: before and after

From Widow Twankey to Mother Goose, how do the men who play panto dames get themselves ready for the performance of a lifetime?
Thirties murder mystery novel is surprise runaway Christmas hit

Thirties murder mystery novel is surprise runaway Christmas hit

Booksellers say readers are turning away from dark modern thrillers and back to the golden age of crime writing
Anne-Marie Huby: 'Charities deserve the best,' says founder of JustGiving

Anne-Marie Huby: 'Charities deserve the best'

Ten million of us have used the JustGiving website to donate to good causes. Its co-founder says that being dynamic is as important as being kind
The botanist who hunts for giant trees at Kew Gardens

The man who hunts giants

A Kew Gardens botanist has found 25 new large tree species - and he's sure there are more out there