It's not that porn degrades women, it's that business degrades porn

Much that people find deplorable about porn is actually driven by its business problems as an industry

Share
Related Topics

Porn has become so big it's become conventional, with its own norms and rules – the reason so much of it is so commodified and repetitive. It suffers from 'collaborative competition' - when everyone in a sector competes with everyone else in the sector by doing exactly the same thing everyone else in the sector is doing. And it’s tanking. Its old world order business model has been destroyed by the advent of free porn online, and it hasn't invented a new one.

Everything I’ve just cited is also true of music, television, publishing, journalism, advertising, and many other industries. But in porn, those dynamics manifest in ways that are much more controversial and distressing.

We all watch porn; we don’t acknowledge it. Porn exists in a parallel universe, a shadowy otherworld. When you force something – anything – into the shadows and underground, it’s a lot harder to stop bad things happening, that will, over time, have far-reaching social effects. And it’s a lot harder to make good things happen. This is an industry where there are not enough champions working on behalf of everyone in it, shining bright lights into dark corners to drive better working conditions, better talent treatment, better business practices. There is not enough encouragement to disrupt and innovate, nor to design and operate new business models; not enough people to mentor, coach, advise and finance individual creative visions that could drive a different and better future for porn.

I launched makelovenotporn.com [this site includes content not suitable for under 18s] four years ago. I’ve just launched, with co-founders Corey Innis and Oonie Chase and curator Sarah Beall, makelovenotporn.tv [this site includes content not suitable for under 18s]. It took me two years to get makelovenotporn.tv funded. No bank anywhere in the world will let us open a business bank account.  Our biggest operational challenge has been taking payments, because PayPal, Amazon, mainstream payment processors refuse to work with ‘adult content’.

I believe you can change the world through sex. I would like to help make sex better for all of us. The business world is doing everything it possibly can to stop me.

That’s unfortunate because in the male-dominated world of business, more women = more innovation. Women challenge the status quo, because we are never it.  And there is a huge amount of money to be made out of taking women seriously, especially in this area. Porn hasn’t even begun to leverage the female experience of desire, arousal and sex, through the female lens. (Men haven’t even begun to realise how hot they would actually find that.)

Make business services available to adult ventures on the same basis and terms as everyone else. Welcome, support and fund entrepreneurs who want to disrupt and innovate in porn. Especially welcome, support and fund women who want to invent the future of porn for both women and men. Then one day we’ll have a porn industry equally designed, managed and led by women and men, selling to and making money from both men and women. That’s the day porn no longer degrades anyone. (Unless, of course, you really want to be degraded.)

Is porn always degrading to women? Join today's debate to let us know what you think

React Now

  • Get to the point
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
iJobs Job Widget
iJobs General

Ashdown Group: Senior Accounts Assistant - Accounts Payable - St. Albans

£26000 - £28000 per annum + benefits : Ashdown Group: Senior Accounts Assistan...

Ashdown Group: Treasury Assistant - Accounts Assistant - London, Old Street

£24000 - £26000 per annum + benefits : Ashdown Group: A highly successful, glo...

Recruitment Genius: Installation and Service / Security Engineer

£22000 - £40000 per annum: Recruitment Genius: This company is part of a Group...

Recruitment Genius: Service Charge Accounts Assistant

£16000 - £18000 per annum: Recruitment Genius: Are you a a young, dynamic pers...

Day In a Page

Read Next
 

Errors & Omissions: Outgunned by a lack of military knowledge

Guy Keleny
Ukip leader Nigel Farage in Tiny Tim’s tea shop while canvassing in Rochester this week  

General Election 2015: What on earth happened to Ukip?

Matthew Norman
General Election 2015: Chuka Umunna on the benefits of immigration, humility – and his leader Ed Miliband

Chuka Umunna: A virus of racism runs through Ukip

The shadow business secretary on the benefits of immigration, humility – and his leader Ed Miliband
Yemen crisis: This exotic war will soon become Europe's problem

Yemen's exotic war will soon affect Europe

Terrorism and boatloads of desperate migrants will be the outcome of the Saudi air campaign, says Patrick Cockburn
Marginal Streets project aims to document voters in the run-up to the General Election

Marginal Streets project documents voters

Independent photographers Joseph Fox and Orlando Gili are uploading two portraits of constituents to their website for each day of the campaign
Game of Thrones: Visit the real-life kingdom of Westeros to see where violent history ends and telly tourism begins

The real-life kingdom of Westeros

Is there something a little uncomfortable about Game of Thrones shooting in Northern Ireland?
How to survive a social-media mauling, by the tough women of Twitter

How to survive a Twitter mauling

Mary Beard, Caroline Criado-Perez, Louise Mensch, Bunny La Roche and Courtney Barrasford reveal how to trounce the trolls
Gallipoli centenary: At dawn, the young remember the young who perished in one of the First World War's bloodiest battles

At dawn, the young remember the young

A century ago, soldiers of the Empire – many no more than boys – spilt on to Gallipoli’s beaches. On this 100th Anzac Day, there are personal, poetic tributes to their sacrifice
Dissent is slowly building against the billions spent on presidential campaigns – even among politicians themselves

Follow the money as never before

Dissent is slowly building against the billions spent on presidential campaigns – even among politicians themselves, reports Rupert Cornwell
Samuel West interview: The actor and director on austerity, unionisation, and not mentioning his famous parents

Samuel West interview

The actor and director on austerity, unionisation, and not mentioning his famous parents
General Election 2015: Imagine if the leading political parties were fashion labels

Imagine if the leading political parties were fashion labels

Fashion editor, Alexander Fury, on what the leaders' appearances tell us about them
Phumzile Mlambo-Ngcuka: Home can be the unsafest place for women

Phumzile Mlambo-Ngcuka: Home can be the unsafest place for women

The architect of the HeForShe movement and head of UN Women on the world's failure to combat domestic violence
Public relations as 'art'? Surely not

Confessions of a former PR man

The 'art' of public relations is being celebrated by the V&A museum, triggering some happy memories for DJ Taylor
Bill Granger recipes: Our chef succumbs to his sugar cravings with super-luxurious sweet treats

Bill Granger's luxurious sweet treats

Our chef loves to stop for 30 minutes to catch up on the day's gossip, while nibbling on something sweet
London Marathon 2015: Paula Radcliffe and the mother of all goodbyes

The mother of all goodbyes

Paula Radcliffe's farewell to the London Marathon will be a family affair
Everton vs Manchester United: Steven Naismith demands 'better' if Toffees are to upset the odds against United

Steven Naismith: 'We know we must do better'

The Everton forward explains the reasons behind club's decline this season
Arsenal vs Chelsea: Praise to Arsene Wenger for having the courage of his convictions

Michael Calvin's Last Word

Praise to Wenger for having the courage of his convictions