It's not that porn degrades women, it's that business degrades porn

Much that people find deplorable about porn is actually driven by its business problems as an industry

Share
Related Topics

Porn has become so big it's become conventional, with its own norms and rules – the reason so much of it is so commodified and repetitive. It suffers from 'collaborative competition' - when everyone in a sector competes with everyone else in the sector by doing exactly the same thing everyone else in the sector is doing. And it’s tanking. Its old world order business model has been destroyed by the advent of free porn online, and it hasn't invented a new one.

Everything I’ve just cited is also true of music, television, publishing, journalism, advertising, and many other industries. But in porn, those dynamics manifest in ways that are much more controversial and distressing.

We all watch porn; we don’t acknowledge it. Porn exists in a parallel universe, a shadowy otherworld. When you force something – anything – into the shadows and underground, it’s a lot harder to stop bad things happening, that will, over time, have far-reaching social effects. And it’s a lot harder to make good things happen. This is an industry where there are not enough champions working on behalf of everyone in it, shining bright lights into dark corners to drive better working conditions, better talent treatment, better business practices. There is not enough encouragement to disrupt and innovate, nor to design and operate new business models; not enough people to mentor, coach, advise and finance individual creative visions that could drive a different and better future for porn.

I launched makelovenotporn.com [this site includes content not suitable for under 18s] four years ago. I’ve just launched, with co-founders Corey Innis and Oonie Chase and curator Sarah Beall, makelovenotporn.tv [this site includes content not suitable for under 18s]. It took me two years to get makelovenotporn.tv funded. No bank anywhere in the world will let us open a business bank account.  Our biggest operational challenge has been taking payments, because PayPal, Amazon, mainstream payment processors refuse to work with ‘adult content’.

I believe you can change the world through sex. I would like to help make sex better for all of us. The business world is doing everything it possibly can to stop me.

That’s unfortunate because in the male-dominated world of business, more women = more innovation. Women challenge the status quo, because we are never it.  And there is a huge amount of money to be made out of taking women seriously, especially in this area. Porn hasn’t even begun to leverage the female experience of desire, arousal and sex, through the female lens. (Men haven’t even begun to realise how hot they would actually find that.)

Make business services available to adult ventures on the same basis and terms as everyone else. Welcome, support and fund entrepreneurs who want to disrupt and innovate in porn. Especially welcome, support and fund women who want to invent the future of porn for both women and men. Then one day we’ll have a porn industry equally designed, managed and led by women and men, selling to and making money from both men and women. That’s the day porn no longer degrades anyone. (Unless, of course, you really want to be degraded.)

Is porn always degrading to women? Join today's debate to let us know what you think

React Now

Latest stories from i100
Have you tried new the Independent Digital Edition apps?
iJobs Job Widget
iJobs General

SAP Project Manager

competitive: Progressive Recruitment: SAP PROJECT MANAGER - 3 MONTHS - BERKSHI...

SAP Project Manager

competitive: Progressive Recruitment: SAP PROJECT MANAGER - 3 MONTHS - BERKSHI...

Senior Investment Accounting Change Manager

£600 - £700 per day + competitive: Orgtel: Senior Investment Accounting Change...

Microsoft Dynamics AX Functional Consultant

£65000 - £75000 per annum + benefits: Progressive Recruitment: A rare opportun...

Day In a Page

Read Next
Children of a bygone era  

Kids these days aren't what they used to be — they're a lot better. So why the fuss?

Archie Bland
A suited man eyes up the moral calibre of a burlesque troupe  

Be they burlesque dancers or arms dealers, a bank has no business judging the morality of its clients

John Walsh
Save the tiger: The day America’s love of backyard tigers led to a horrific bloodbath

The day America’s love of backyard tigers led to a horrific bloodbath

With only six per cent of the US population of these amazing big cats held in zoos, the Zanesville incident in 2011 was inevitable
Samuel Beckett's biographer reveals secrets of the writer's time as a French Resistance spy

How Samuel Beckett became a French Resistance spy

As this year's Samuel Beckett festival opens in Enniskillen, James Knowlson, recalls how the Irish writer risked his life for liberty and narrowly escaped capture by the Gestapo
We will remember them: relatives still honour those who fought in the Great War

We will remember them

Relatives still honour those who fought in the Great War
Star Wars Episode VII is being shot on film - and now Kodak is launching a last-ditch bid to keep celluloid alive

Kodak's last-ditch bid to keep celluloid alive

Director J J Abrams and a few digital refuseniks shoot movies on film. Simon Usborne wonders what the fuss is about
Once stilted and melodramatic, Hollywood is giving acting in video games a makeover

Acting in video games gets a makeover

David Crookes meets two of the genre's most popular voices
Could our smartphones soon be diagnosing diseases via Health Kit and Google Fit?

Could smartphones soon be diagnosing diseases?

Health Kit and Google Fit have been described as "the beginning of a health revolution"
Ryanair has turned on the 'charm offensive' but can we learn to love the cut-price carrier again?

Can we learn to love Ryanair again?

Four recent travellers give their verdicts on the carrier's improved customer service
Billionaire founder of Spanx launches range of jeans that offers

Spanx launches range of jeans

The jeans come in two styles, multiple cuts and three washes and will go on sale in the UK in October
10 best over-ear headphones

Aural pleasure: 10 best over-ear headphones

Listen to your favourite tracks with this selection, offering everything from lambskin earmuffs to stainless steel
Commonwealth Games 2014: David Millar ready to serve up gold for his beloved Scotland in the end

Commonwealth Games

David Millar ready to serve up gold for his beloved Scotland in the end
UCI Mountain Bike World Cup 2014: Downhill all the way to the top for the Atherton siblings

UCI Mountain Bike World Cup

Downhill all the way to the top for the Atherton siblings
Save the tiger: The animals bred for bones on China’s tiger farms

The animals bred for bones on China’s tiger farms

The big cats kept in captivity to perform for paying audiences and then, when dead, their bodies used to fortify wine
A former custard factory, a Midlands bog and a Leeds cemetery all included in top 50 hidden spots in the UK

A former custard factory, a Midlands bog and a Leeds cemetery

Introducing the top 50 hidden spots in Britain
Ebola epidemic: Plagued by fear

Ebola epidemic: Plagued by fear

How a disease that has claimed fewer than 2,000 victims in its history has earned a place in the darkest corner of the public's imagination
Chris Pratt: From 'Parks and Recreation' to 'Guardians of the Galaxy'

From 'Parks and Recreation' to 'Guardians of the Galaxy'

He was homeless in Hawaii when he got his big break. Now the comic actor Chris Pratt is Hollywood's new favourite action star