Man about town: Marion Cotillard's publicist is rude - and she's not the only one

I know that the promotional roundabout is an exhausting one for actors, but it’s one reason they get to do the jobs that they do

Share
Related Topics

Bryna Rifkin is a name you may not recognise. But to any journalist who has ever had to stand on a movie red carpet for hours only to be told the star of the film “won’t have time” to talk to you, she has achieved fame via viral video.

In the clip, taken at a screening of Blood Ties at the Toronto Film Festival, Rifkin – the publicist of French actress Marion Cotillard – is condescending, sneery and unnecessarily bitchy to a Francophone reporter who wants to ask Cotillard a question.

I wish I could say that this is a rare occurrence but it is not. Publicists for the film, keen to get exposure for the film, invite the media, while individual actor’s publicists (some nice, others with egos that exceed those of the stars) spend their time restricting who their client has to talk to.

It may sound like a whinge, and it’s a complaint I have alluded to before, but it’s a huge waste of time to hang around for a couple of hours, only to learn that the film’s stars won’t stop and talk.

I know that the promotional roundabout is an exhausting one for actors, but it’s one reason they get to do the jobs that they do. And in an era where it costs ever more to promote films through traditional advertising, surely they should want to promote the movie as much as possible through the media.

You can be sure that if it were the people putting the money into films following the stars on the red carpet, rather than the publicists, they would talk to more people.

I saw the best example of the Rifkin-esque PR most recently at the premiere of About Time in London. There, the publicist for a well-known British actor decided that he only wanted to speak to TV and radio press, a decision she announced to us with a smug grin and the falsest of apologies. As the radio reporters were next to us, one reporter reached over to hear what he was saying, but the publicist batted her dictaphone away.

In the end I shouted out my question to him. He came over, seemingly very happy to answer a few questions, all of which were about acting, film and his retiring director. Even if someone had asked a personal question that he wanted to deflect or politely refuse to answer, he (like most actors) had more than enough wisdom and intelligence to do so. Skills his publicist could do well to learn.

React Now

Latest stories from i100
Have you tried new the Independent Digital Edition apps?
iJobs Job Widget
iJobs General

Recruitment Genius: Telesales & Customer Service Executive - Call Centre Jobs

£7 - £9 per hour: Recruitment Genius: Are you outgoing? Do you want to work in...

Ashdown Group: Finance Manager - Covent Garden, central London - £45k - £55k

£45000 - £55000 per annum + 30 days holiday: Ashdown Group: Finance Manager - ...

Ashdown Group: Systems Administrator - Lancashire - £30,000

£28000 - £30000 per annum: Ashdown Group: 3rd Line Support Engineer / Network ...

Recruitment Genius: Graduate Web Developer

£26000 - £33000 per annum: Recruitment Genius: A Web Developer is required to ...

Day In a Page

Read Next
 

i Editor's Letter: A royal serving the nation

Oliver Duff Oliver Duff
David Cameron met with Ukrainian President Petro Poroshenko prior to the start of the European Council Summit in Brussels last month  

David Cameron talks big but is waving a small stick at the Russian bear

Kim Sengupta
Syrian conflict is the world's first 'climate change war', say scientists, but it won't be the last one

Climate change key in Syrian conflict

And it will trigger more war in future
How I outwitted the Gestapo

How I outwitted the Gestapo

My life as a Jew in wartime Berlin
The nation's favourite animal revealed

The nation's favourite animal revealed

Women like cuddly creatures whilst men like creepy-crawlies
Is this the way to get young people to vote?

Getting young people to vote

From #VOTESELFISH to Bite the Ballot
Poldark star Heida Reed: 'I don't think a single bodice gets ripped'

Poldark star Heida Reed

'I don't think a single bodice gets ripped'
The difference between America and Israel? There isn’t one

The difference between America and Israel? There isn’t one

Netanyahu knows he can get away with anything in America, says Robert Fisk
Families clubbing together to build their own affordable accommodation

Do It Yourself approach to securing a new house

Community land trusts marking a new trend for taking the initiative away from developers
Head of WWF UK: We didn’t send Cameron to the Arctic to see green ideas freeze

David Nussbaum: We didn’t send Cameron to the Arctic to see green ideas freeze

The head of WWF UK remains sanguine despite the Government’s failure to live up to its pledges on the environment
Author Kazuo Ishiguro on being inspired by shoot-outs and samurai

Author Kazuo Ishiguro on being inspired by shoot-outs and samurai

Set in a mythologised 5th-century Britain, ‘The Buried Giant’ is a strange beast
With money, corruption and drugs, this monk fears Buddhism in Thailand is a ‘poisoned fruit’

Money, corruption and drugs

The monk who fears Buddhism in Thailand is a ‘poisoned fruit’
America's first slavery museum established at Django Unchained plantation - 150 years after slavery outlawed

150 years after it was outlawed...

... America's first slavery museum is established in Louisiana
Kelly Clarkson: How I snubbed Simon Cowell and become a Grammy-winning superstar

Kelly Clarkson: How I snubbed Simon Cowell and become a Grammy-winning superstar

The first 'American Idol' winner on how she manages to remain her own woman – Jane Austen fascination and all
Tony Oursler on exploring our uneasy relationship with technology with his new show

You won't believe your eyes

Tony Oursler's new show explores our uneasy relationship with technology. He's one of a growing number of artists with that preoccupation
Ian Herbert: Peter Moores must go. He should never have been brought back to fail again

Moores must go. He should never have been brought back to fail again

The England coach leaves players to find solutions - which makes you wonder where he adds value, says Ian Herbert
War with Isis: Fears that the looming battle for Mosul will unleash 'a million refugees'

The battle for Mosul will unleash 'a million refugees'

Aid agencies prepare for vast exodus following planned Iraqi offensive against the Isis-held city, reports Patrick Cockburn