Man about town: Marion Cotillard's publicist is rude - and she's not the only one

I know that the promotional roundabout is an exhausting one for actors, but it’s one reason they get to do the jobs that they do

Share
Related Topics

Bryna Rifkin is a name you may not recognise. But to any journalist who has ever had to stand on a movie red carpet for hours only to be told the star of the film “won’t have time” to talk to you, she has achieved fame via viral video.

In the clip, taken at a screening of Blood Ties at the Toronto Film Festival, Rifkin – the publicist of French actress Marion Cotillard – is condescending, sneery and unnecessarily bitchy to a Francophone reporter who wants to ask Cotillard a question.

I wish I could say that this is a rare occurrence but it is not. Publicists for the film, keen to get exposure for the film, invite the media, while individual actor’s publicists (some nice, others with egos that exceed those of the stars) spend their time restricting who their client has to talk to.

It may sound like a whinge, and it’s a complaint I have alluded to before, but it’s a huge waste of time to hang around for a couple of hours, only to learn that the film’s stars won’t stop and talk.

I know that the promotional roundabout is an exhausting one for actors, but it’s one reason they get to do the jobs that they do. And in an era where it costs ever more to promote films through traditional advertising, surely they should want to promote the movie as much as possible through the media.

You can be sure that if it were the people putting the money into films following the stars on the red carpet, rather than the publicists, they would talk to more people.

I saw the best example of the Rifkin-esque PR most recently at the premiere of About Time in London. There, the publicist for a well-known British actor decided that he only wanted to speak to TV and radio press, a decision she announced to us with a smug grin and the falsest of apologies. As the radio reporters were next to us, one reporter reached over to hear what he was saying, but the publicist batted her dictaphone away.

In the end I shouted out my question to him. He came over, seemingly very happy to answer a few questions, all of which were about acting, film and his retiring director. Even if someone had asked a personal question that he wanted to deflect or politely refuse to answer, he (like most actors) had more than enough wisdom and intelligence to do so. Skills his publicist could do well to learn.

React Now

  • Get to the point
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
iJobs Job Widget
iJobs General

Recruitment Genius: Experienced Bookkeeper - German Speaking - Part Time

£23000 - £25000 per annum: Recruitment Genius: This firm of accountants based ...

Recruitment Genius: Operations Manager

£30000 - £38000 per annum: Recruitment Genius: They are a financial services c...

Ashdown Group: Field Service Engineer

£30000 - £32000 per annum + car allowance and on call: Ashdown Group: A succes...

Recruitment Genius: Sales & Marketing Co-Ordinator

£15000 - £17000 per annum: Recruitment Genius: Well established small company ...

Day In a Page

Read Next
A woman runs down the street  

Should wolf-whistling be reported to the Police? If you're Poppy Smart, then yes

Jane Merrick
 

Voices in Danger: How can we prevent journalists from being sexually assaulted in conflict zones?

Heather Blake
Robert Fisk in Abu Dhabi: The acceptable face of the Emirates

The acceptable face of the Emirates

Has Abu Dhabi found a way to blend petrodollars with principles, asks Robert Fisk
Nepal earthquake: One man's desperate escape from Everest base camp after the disaster

Escape from Everest base camp

Nick Talbot was sitting in his tent when the tsunami of snow and rock hit. He was lucky to live, unlike his climbing partner just feet away...
Adopting high fibre diet could dramatically cut risk of bowel cancer, says study

What happened when 20 Americans swapped diets with 20 Africans?

Innovative study in the US produces remarkable results
Blake Lively and 'The Age of Adaline': Gossip Girl comes
of age

Gossip girl comes of age

Blake Lively is best known for playing an affluent teenager. Her role as a woman who is trapped forever at 29 is a greater challenge
Goat cuisine: Kid meat is coming to Ocado

Goat cuisine

It's loved by chefs, ethical, low in fat and delicious. So, will kid meat give lamb a run for its money?
14 best coat hooks

Hang on: 14 best coat hooks

Set the tone for the rest of your house with a stylish and functional coat rack in the hallway
Not even the 'putrid throat' could stop the Ross Poldark swoon-fest'

Not even the 'putrid throat' could stop the Ross Poldark swoon-fest'

How a costume drama became a Sunday night staple
Miliband promises no stamp duty for first-time buyers as he pushes Tories on housing

Miliband promises no stamp duty for first-time buyers

Labour leader pushes Tories on housing
Aviation history is littered with grand failures - from the the Bristol Brabazon to Concorde - but what went wrong with the SuperJumbo?

Aviation history is littered with grand failures

But what went wrong with the SuperJumbo?
Fear of Putin, Islamists and immigration is giving rise to a new generation of Soviet-style 'iron curtains' right across Europe

Fortress Europe?

Fear of Putin, Islamists and immigration is giving rise to a new generation of 'iron curtains'
Never mind what you're wearing, it's what you're reclining on

Never mind what you're wearing

It's what you're reclining on that matters
General Election 2015: Chuka Umunna on the benefits of immigration, humility – and his leader Ed Miliband

Chuka Umunna: A virus of racism runs through Ukip

The shadow business secretary on the benefits of immigration, humility – and his leader Ed Miliband
Yemen crisis: This exotic war will soon become Europe's problem

Yemen's exotic war will soon affect Europe

Terrorism and boatloads of desperate migrants will be the outcome of the Saudi air campaign, says Patrick Cockburn
Marginal Streets project aims to document voters in the run-up to the General Election

Marginal Streets project documents voters

Independent photographers Joseph Fox and Orlando Gili are uploading two portraits of constituents to their website for each day of the campaign
Game of Thrones: Visit the real-life kingdom of Westeros to see where violent history ends and telly tourism begins

The real-life kingdom of Westeros

Is there something a little uncomfortable about Game of Thrones shooting in Northern Ireland?