Man about town: Marion Cotillard's publicist is rude - and she's not the only one

I know that the promotional roundabout is an exhausting one for actors, but it’s one reason they get to do the jobs that they do

Share
Related Topics

Bryna Rifkin is a name you may not recognise. But to any journalist who has ever had to stand on a movie red carpet for hours only to be told the star of the film “won’t have time” to talk to you, she has achieved fame via viral video.

In the clip, taken at a screening of Blood Ties at the Toronto Film Festival, Rifkin – the publicist of French actress Marion Cotillard – is condescending, sneery and unnecessarily bitchy to a Francophone reporter who wants to ask Cotillard a question.

I wish I could say that this is a rare occurrence but it is not. Publicists for the film, keen to get exposure for the film, invite the media, while individual actor’s publicists (some nice, others with egos that exceed those of the stars) spend their time restricting who their client has to talk to.

It may sound like a whinge, and it’s a complaint I have alluded to before, but it’s a huge waste of time to hang around for a couple of hours, only to learn that the film’s stars won’t stop and talk.

I know that the promotional roundabout is an exhausting one for actors, but it’s one reason they get to do the jobs that they do. And in an era where it costs ever more to promote films through traditional advertising, surely they should want to promote the movie as much as possible through the media.

You can be sure that if it were the people putting the money into films following the stars on the red carpet, rather than the publicists, they would talk to more people.

I saw the best example of the Rifkin-esque PR most recently at the premiere of About Time in London. There, the publicist for a well-known British actor decided that he only wanted to speak to TV and radio press, a decision she announced to us with a smug grin and the falsest of apologies. As the radio reporters were next to us, one reporter reached over to hear what he was saying, but the publicist batted her dictaphone away.

In the end I shouted out my question to him. He came over, seemingly very happy to answer a few questions, all of which were about acting, film and his retiring director. Even if someone had asked a personal question that he wanted to deflect or politely refuse to answer, he (like most actors) had more than enough wisdom and intelligence to do so. Skills his publicist could do well to learn.

React Now

Latest stories from i100
Have you tried new the Independent Digital Edition apps?
iJobs Job Widget
iJobs General

(Senior) IT Support Engineer - 1st-3rd Line Support

£40000 per annum: Ashdown Group: A successful IT service provider that has bee...

Wind Farm Civil Design Engineer

£55000 - £65000 Per Annum: The Green Recruitment Company: The Green Recruitmen...

Principal Marine Mechanical Engineer

£60000 - £70000 Per Annum: The Green Recruitment Company: The Green Recruitmen...

Principle Geotechnical Engineer

£55000 - £65000 Per Annum: The Green Recruitment Company: The Green Recruitmen...

Day In a Page

Read Next
A Russian hunter at the Medved bear-hunting lodge in Siberia  

Save the Tiger: Meet the hunters tasked with protecting Russia's rare Amur tiger

Oliver Poole
Save the Tiger: Meet the hunters tasked with protecting Russia's rare Amur tiger

Hunters protect Russia's rare Amur tiger

In an unusual move, wildlife charities have enlisted those who kill animals to help save them. Oliver Poole travels to Siberia to investigate
Transfers: How has your club fared in summer sales?

How has your club fared in summer sales?

Who have bagged the bargain buys and who have landed the giant turkeys
Warwick Davis: The British actor on Ricky Gervais, how the Harry Potter set became his office, and why he'd like to play a spy

'I'm a realist; I know how hard this business is'

Warwick Davis on Ricky Gervais, Harry Potter and his perfect role
The best swim shorts for men: Bag yourself the perfect pair and make a splash this summer

The best swim shorts for men

Bag yourself the perfect pair and make a splash this summer
Has Ukip’s Glastonbury branch really been possessed by the devil?

Has Ukip’s Glastonbury branch really been possessed by the devil?

Meet the couple blamed for bringing Lucifer into local politics
Dress the Gaza situation up all you like, but the truth hurts

Robert Fisk on Gaza conflict

Dress the situation up all you like, but the truth hurts
Save the tiger: Tiger, tiger burning less brightly as numbers plummet

Tiger, tiger burning less brightly

When William Blake wrote his famous poem there were probably more than 100,000 tigers in the wild. These days they probably number around 3,200
5 News's Andy Bell retraces his grandfather's steps on the First World War battlefields

In grandfather's footsteps

5 News's political editor Andy Bell only knows his grandfather from the compelling diary he kept during WWI. But when he returned to the killing fields where Edwin Vaughan suffered so much, his ancestor came to life
Lifestyle guru Martha Stewart reveals she has flying robot ... to take photos of her farm

Martha Stewart has flying robot

The lifestyle guru used the drone to get a bird's eye view her 153-acre farm in Bedford, New York
Former Labour minister Meg Hillier has demanded 'pootling lanes' for women cyclists

Do women cyclists need 'pootling lanes'?

Simon Usborne (who's more of a hurtler) explains why winning the space race is key to happy riding
A tale of two presidents: George W Bush downs his paintbrush to pen father’s life story

A tale of two presidents

George W Bush downs his paintbrush to pen father’s life story
Restaurateur Mitch Tonks has given the Great Western Pullman dining car a makeover

The dining car makes a comeback

Restaurateur Mitch Tonks has given the Great Western Pullman dining car a makeover
Gallery rage: How are institutions tackling the discomfort of overcrowding this summer?

Gallery rage

How are institutions tackling the discomfort of overcrowding this summer?
Louis van Gaal has £500,000 video surveillance system installed to monitor Manchester United players

Eye on the prize

Louis van Gaal has £500,000 video surveillance system installed to monitor Manchester United players
Women's rugby: Tamara Taylor adds fuel to the ire in quest to land World Cup

Women's rugby

Tamara Taylor adds fuel to the ire in quest to land World Cup