Man about town: Want to spice up film premieres? Do a Coogan, and turn up in character

We all have to work harder for our money these days. Actors should too

Share

Despite their veneer of glamour, film premieres can be dull and repetitive exercises for the regular premiere-goer.

All the actors, by and large, say the same thing: that they are so happy to be there, that they love London, who gave them a free dress for the night and that they loved the director/their co-stars/their character/the script (or all of the above). Saying this simultaneously fulfils their contractual obligation to sell the film, while justifying their role to themselves, just as they were wondering if they should be doing difficult theatre in an a disused industrial “space”.

It’s been widely reported that Alan Partridge had two premieres (tricky for grammar pendants, I know) for his film Alpha Papa this week. The first was in Norfolk’s Anglia Square and the second, after a helicopter ride, met the standard Leicester Square reception.

The very fact that it has been widely reported is saying something: it got more attention than most of your run-of-the-mill premieres. A large part of this was the fact that Steve Coogan turned up in character as Partridge, thus joining a small band of actors – such as Sacha Baron-Cohen, Will Ferrell and Tom Cruise (with his superhuman handshake sessions) – who attempt to engage the crowd beyond posing for a few photographs.

My cousin, who is a singer songwriter, and knows something of the arduous nature of promotion, thinks that all actors should have to perform their role while meeting the press at junkets. I think it should go even further, all the way to the premiere. There, all cast members present should be compelled to come in the full dress of their character: be they a maverick cop, a zany love-interest, or a violent cyborg from the 27th century.

They would be expected to answer questions in character and interact with their co-stars as though they were back at the beginning of the film. Even if that means the odd spear is thrown. Tickets could be sold just to stand outside, as watching them arrive would be theatre in itself.

Just as we all have to work harder for our money our money these days, so too, should leading ladies and gentlemen have to shout louder against competing diversions. And making them all arrive as their character would be a small way to stand out and help the film premiere regain its starry shine.

React Now

  • Get to the point
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
iJobs Job Widget
iJobs General

Recruitment Genius: Field Engineer

£15000 - £18000 per annum: Recruitment Genius: This company has 30 years of ex...

Recruitment Genius: Customer Account Manager

£27000 - £33000 per annum: Recruitment Genius: This fast growing cloud based I...

Ashdown Group: Product Marketing Manager - Software & Services

£35000 - £45000 per annum + Benefits: Ashdown Group: Product Marketing Manager...

Recruitment Genius: Exhibition Sales Executive - OTE £35,000

£16000 - £35000 per annum: Recruitment Genius: An expanding B2B exhibition and...

Day In a Page

Read Next
 

If I were Prime Minister: I'd remind the rich that with great wealth comes great responsibility

Peter Tatchell
Jamie Dornan as Christian Grey in Fifty Shades of Grey, who has its world premiere at the Berlin Film Festival  

FAO Jamie Dornan: For a woman, being followed is not 'exciting' — it's humiliating and all too familiar

Mollie Goodfellow
General Election 2015: The masterminds behind the scenes

The masterminds behind the election

How do you get your party leader to embrace a message and then stick to it? By employing these people
Machine Gun America: The amusement park where teenagers go to shoot a huge range of automatic weapons

Machine Gun America

The amusement park where teenagers go to shoot a huge range of automatic weapons
The ethics of pet food: Why are we are so selective in how we show animals our love?

The ethics of pet food

Why are we are so selective in how we show animals our love?
How Tansy Davies turned 9/11 into her opera 'Between Worlds'

How a composer turned 9/11 into her opera 'Between Worlds'

Tansy Davies makes her operatic debut with a work about the attack on the Twin Towers. Despite the topic, she says it is a life-affirming piece
11 best bedside tables

11 best bedside tables

It could be the first thing you see in the morning, so make it work for you. We find night stands, tables and cabinets to wake up to
Italy vs England player ratings: Did Andros Townsend's goal see him beat Harry Kane and Wayne Rooney to top marks?

Italy vs England player ratings

Did Townsend's goal see him beat Kane and Rooney to top marks?
Danny Higginbotham: An underdog's tale of making the most of it

An underdog's tale of making the most of it

Danny Higginbotham on being let go by Manchester United, annoying Gordon Strachan, utilising his talents to the full at Stoke and plunging into the world of analysis
Audley Harrison's abusers forget the debt he's due, but Errol Christie will always remember what he owes the police

Steve Bunce: Inside Boxing

Audley Harrison's abusers forget the debt he's due, but Errol Christie will always remember what he owes the police
No postcode? No vote

Floating voters

How living on a houseboat meant I didn't officially 'exist'
Louis Theroux's affable Englishman routine begins to wear thin

By Reason of Insanity

Louis Theroux's affable Englishman routine begins to wear thin
Power dressing is back – but no shoulderpads!

Power dressing is back

But banish all thoughts of Eighties shoulderpads
Spanish stone-age cave paintings 'under threat' after being re-opened to the public

Spanish stone-age cave paintings in Altamira 'under threat'

Caves were re-opened to the public
'I was the bookies’ favourite to be first to leave the Cabinet'

Vince Cable interview

'I was the bookies’ favourite to be first to leave the Cabinet'
Election 2015: How many of the Government's coalition agreement promises have been kept?

Promises, promises

But how many coalition agreement pledges have been kept?
The Gaza fisherman who built his own reef - and was shot dead there by an Israeli gunboat

The death of a Gaza fisherman

He built his own reef, and was fatally shot there by an Israeli gunboat