Wear low-slung jeans? Radio 1 is your station

Nick Grimshaw has been taking some flak after his Breakfast Show lost nearly a million listeners

Share

There are lots of things that have been making me feel old this week. David Beckham retiring from football at the great age of 38. The character in Claire Messud's new novel The Woman Upstairs who says: "The age of 37 [is] the time at which you have to acknowledge once and for all that… you'll probably never be president, or a millionaire…" Realising that I am one of those women who would just like Marks & Spencer to stick to sensible clothes made of natural fibres and stop trying to do fashion. But not the fact that I don't like Radio 1 anymore. I haven't liked Radio 1 anymore for a very long time. I am 37, dear!

Nonetheless, that poor boy Nick Grimshaw has been taking some flak in the past week because his Radio 1 Breakfast Show has lost nearly a million listeners in the station's drive to target a younger audience. The station got rid of the very popular Chris Moyles last year and it seems that many of his fans are leaving, too – most of them to Chris Evans at Radio 2. "The aim is to get the average age lower, with more teenagers listening," insists Grimshaw. A Radio 1 spokesman confirms: "We didn't expect this to be easy or painless. We're not panicking."

For some reason, though, commentators all seem to think that the evacuation of older listeners to Radios 2, 3 and 4 is a terribly shocking thing.

"Even the Today programme on Radio 4," reported one newspaper last week, frequently has a bigger audience than Grimshaw's breakfast show. Well, there's a reason for that: Radio 1 is aimed at teenagers, and the Today programme at grown-ups, and there are more grown-ups than teenagers in the UK. In fact, under-16s in the UK account for 18 per cent of the population, compared with 20 per cent for those over state pensionable age, according to the Office for National Statistics figures from 2010. Between 1911 and 2011, the proportion of the total population aged between 0 and 14 nearly halved, while the number of over 65-year-olds, as a proportion of the total, more than trebled. We have a rapidly ageing population, so obviously there are millions of people arthritically turning the FM dial towards the lower 90s tutting, "That's not singing, that's just shouting", and wondering why all the footballers are looking younger these days.

Those that aren't need to realise: Radio 1 is not for you! Do you wear your trousers slung around your thighs? Do you think that the long, hot summer of 1976 was a mythical time round about the era of King Arthur? Do you think of Star Trek as a new film starring Chris Pine? No? Then it's time that you moved on to more a suitable radio station.

It's OK: you don't immediately have to start listening to The Archers. (Though when you do, inexplicably you will know exactly who everybody is and what is happening and feel strangely comforted.) But you'll feel so relieved when you stop trying to enjoy teenagers' radio. And the great thing about listening to the Today programme? It makes you feel really, really young.

Twitter: @katyguest36912

React Now

Latest stories from i100
Have you tried new the Independent Digital Edition apps?
iJobs Job Widget
iJobs General

Recruitment Genius: UI / UX Designer

£25000 - £35000 per annum: Recruitment Genius: This firm are focussed on assis...

Recruitment Genius: General Processor

£7 per hour: Recruitment Genius: A vacancy has arisen for a General Processor ...

Recruitment Genius: Outbound Sales Executive - B2B

£18000 - £22000 per annum: Recruitment Genius: A great opportunity has arisen ...

Recruitment Genius: Online Sales and Customer Services Associate

£14000 - £16000 per annum: Recruitment Genius: Full time and Part time positio...

Day In a Page

Read Next
 

i Editor's Letter: Our representatives must represent us

Oliver Duff Oliver Duff
MP David Lammy would become the capital’s first black mayor if he won the 2016 Mayoral election  

Crime, punishment and morals: we’re entering a maze with no clear exit

Simon Kelner
War with Isis: Iraq's government fights to win back Tikrit from militants - but then what?

Baghdad fights to win back Tikrit from Isis – but then what?

Patrick Cockburn reports from Kirkuk on a conflict which sectarianism has made intractable
Living with Alzheimer's: What is it really like to be diagnosed with early-onset dementia?

What is it like to live with Alzheimer's?

Depicting early-onset Alzheimer's, the film 'Still Alice' had a profound effect on Joy Watson, who lives with the illness. She tells Kate Hilpern how she's coped with the diagnosis
The Internet of Things: Meet the British salesman who gave real-world items a virtual life

Setting in motion the Internet of Things

British salesman Kevin Ashton gave real-world items a virtual life
Election 2015: Latest polling reveals Tories and Labour on course to win the same number of seats - with the SNP holding the balance of power

Election 2015: A dead heat between Mr Bean and Dick Dastardly!

Lord Ashcroft reveals latest polling – and which character voters associate with each leader
Audiences queue up for 'true stories told live' as cult competition The Moth goes global

Cult competition The Moth goes global

The non-profit 'slam storytelling' competition was founded in 1997 by the novelist George Dawes Green and has seen Malcolm Gladwell, Salman Rushdie and Molly Ringwald all take their turn at the mic
Pakistani women come out fighting: A hard-hitting play focuses on female Muslim boxers

Pakistani women come out fighting

Hard-hitting new play 'No Guts, No Heart, No Glory' focuses on female Muslim boxers
Leonora Carrington transcended her stolid background to become an avant garde star

Surreal deal: Leonora Carrington

The artist transcended her stolid background to become an avant garde star
LGBT History Month: Pupils discuss topics from Sappho to same-sex marriage

Education: LGBT History Month

Pupils have been discussing topics from Sappho to same-sex marriage
11 best gel eyeliners

Go bold this season: 11 best gel eyeliners

Use an ink pot eyeliner to go bold on the eyes with this season's feline flicked winged liner
Cricket World Cup 2015: Tournament runs riot to make the event more hit than miss...

Cricket World Cup runs riot to make the event more hit than miss...

The tournament has reached its halfway mark and scores of 300 and amazing catches abound. One thing never changes, though – everyone loves beating England
Katarina Johnson-Thompson: Heptathlete ready to jump at first major title

Katarina Johnson-Thompson: Ready to jump at first major title

After her 2014 was ruined by injury, 21-year-old Briton is leading pentathlete going into this week’s European Indoors. Now she intends to turn form into gold
Syrian conflict is the world's first 'climate change war', say scientists, but it won't be the last one

Climate change key in Syrian conflict

And it will trigger more war in future
How I outwitted the Gestapo

How I outwitted the Gestapo

My life as a Jew in wartime Berlin
The nation's favourite animal revealed

The nation's favourite animal revealed

Women like cuddly creatures whilst men like creepy-crawlies
Is this the way to get young people to vote?

Getting young people to vote

From #VOTESELFISH to Bite the Ballot