Alan Webber: How to think like Google?

The founding editor of Fast Company magazine and author of a new book called 'Rules of Thumb' says that the customer-client relationship has changed dramatically since customers became more active participants in the game of commerce. One of Webber's rules is to think like Megan Smith, the visionary Google vice president who is redefining business development for the twenty-first century. For more clips from Alan Webber on Big Think, click here

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