The founding editor of Fast Company magazine and author of a new book called 'Rules of Thumb' says that the customer-client relationship has changed dramatically since customers became more active participants in the game of commerce. One of Webber's rules is to think like Megan Smith, the visionary Google vice president who is redefining business development for the twenty-first century. For more clips from Alan Webber on Big Think, click here
Big Think 's new series on opportunity features video interviews some of today's most provocative authors, economists, popular psychologists, and business experts, designed to help you survive and thrive during this difficult financial correction. With the understanding that our world will emerge from the current recession with a more robust and advanced infrastructure for operating in a global knowledge economy, it's critical that we hear the best ideas from the leading minds of our time.