Amol Rajan: If modern life is all about lack of time , i conserves it

FreeView from the editors at i

Share

Speaking to some of you at our Readers' Party at the London Transport Museum recently, I came to understand the remarkable affection and trust this young newspaper already generates, and had my view that there are three main reasons for its success confirmed.

The first is price. It's not just that you prefer to spend 20p on a paper to, say, 50p or £1; it's that you feel less bad about throwing a paper in the bin when you've only spent 20p on it. The low price of i removes buyers' remorse.

The second is what I call it's "zeitgeistiness". i is an extremely modern product; even its name is synonymous with the Apple products that infest our lives today. It is very interactive, strong on social media, and gives you a sense of ownership. i is the zeitgeist made print.

The third is the "all you need to know" element. We all swim in an ocean of information these days. What readers want is someone to edit the world for them, to say, "This is what matters", and, "Don't worry about the rest". We curate this information so you don't have to.

If I had to weight these three factors, I would say the last is the most important. Modern life is about time – and the lack thereof. What you guys want is more of it. Which brings me onto iPhones.

In his well-publicised new book, The Fix, the Daily Telegraph journalist Damian Thompson writes about the modern addiction to technology – in particular, devices such as smartphones. These glorious gadgets are addictive partly because they are capable of doing what this newspaper does: creating time.

So here, apropos of nothing in particular, are three examples of iPhone apps that have improved my quality of life this year. I'm not being paid by any of the makers to say this.

Hailo allows you to hail the nearest black cab in London, and tells you how far away it is.

It's the latest stage of a war between them and Addison Lee from which customers are profiting.

The Trainline app tells you when trains are leaving from whichever station. This allows you to plan your travel, so you're not standing around on a platform for ages.

It's just like the remarkable Bus Checker, which tells you when the next bus you want is due at any stop you want in London.

Just as many of you have become addicted to this newspaper, so I have become addicted to my smartphone, not least because of the apps in it. Great riches will flow to other innovators who can create time for those modern people who want more of it.

React Now

  • Get to the point
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
iJobs Job Widget
iJobs General

Recruitment Genius: Project Implementation Executive

£18000 - £23000 per annum: Recruitment Genius: They work with major vehicle ma...

Recruitment Genius: Chiropractic Assistant

£16500 per annum: Recruitment Genius: A Chiropractic Assistant is needed in a ...

Recruitment Genius: Digital Account Executive - Midlands

£18000 - £26000 per annum: Recruitment Genius: They work with major vehicle ma...

Recruitment Genius: Web Developer

£28000 - £30000 per annum: Recruitment Genius: This company provides coaching ...

Day In a Page

Read Next
With an eye for strategy: Stephen Fry’s General Melchett and Rowan Atkinson’s Edmund Blackadder  

What Cameron really needs is to turn this into a khaki election

Matthew Norman
An Italian policeman stands guard as migrants eat while waiting at the port of Lampedusa to board a ferry bound for Porto Empedocle in Sicily. Authorities on the Italian island of Lampedusa struggled to cope with a huge influx of newly-arrived migrants as aid organisations warned the Libya crisis means thousands more could be on their way  

Migrant boat disaster: EU must commit funds to stop many more dying

Alistair Dawber
Armenian genocide: To continue to deny the truth of this mass human cruelty is close to a criminal lie

Armenian genocide and the 'good Turks'

To continue to deny the truth of this mass human cruelty is close to a criminal lie
Lou Reed: The truth about the singer's upbringing beyond the biographers' and memoirists' myths

'Lou needed care, but what he got was ECT'

The truth about the singer's upbringing beyond
Migrant boat disaster: This human tragedy has been brewing for four years and EU states can't say they were not warned

This human tragedy has been brewing for years

EU states can't say they were not warned
Women's sportswear: From tackling a marathon to a jog in the park, the right kit can help

Women's sportswear

From tackling a marathon to a jog in the park, the right kit can help
Hillary Clinton's outfits will be as important as her policies in her presidential bid

Clinton's clothes

Like it or not, her outfits will be as important as her policies
NHS struggling to monitor the safety and efficacy of its services outsourced to private providers

Who's monitoring the outsourced NHS services?

A report finds that private firms are not being properly assessed for their quality of care
Zac Goldsmith: 'I'll trigger a by-election over Heathrow'

Zac Goldsmith: 'I'll trigger a by-election over Heathrow'

The Tory MP said he did not want to stand again unless his party's manifesto ruled out a third runway. But he's doing so. Watch this space
How do Greek voters feel about Syriza's backtracking on its anti-austerity pledge?

How do Greeks feel about Syriza?

Five voters from different backgrounds tell us what they expect from Syriza's charismatic leader Alexis Tsipras
From Iraq to Libya and Syria: The wars that come back to haunt us

The wars that come back to haunt us

David Cameron should not escape blame for his role in conflicts that are still raging, argues Patrick Cockburn
Sam Baker and Lauren Laverne: Too busy to surf? Head to The Pool

Too busy to surf? Head to The Pool

A new website is trying to declutter the internet to help busy women. Holly Williams meets the founders
Heston Blumenthal to cook up a spice odyssey for British astronaut manning the International Space Station

UK's Major Tum to blast off on a spice odyssey

Nothing but the best for British astronaut as chef Heston Blumenthal cooks up his rations
John Harrison's 'longitude' clock sets new record - 300 years on

‘Longitude’ clock sets new record - 300 years on

Greenwich horologists celebrate as it keeps to within a second of real time over a 100-day test
Fears in the US of being outgunned in the vital propaganda wars by Russia, China - and even Isis - have prompted a rethink on overseas broadcasters

Let the propaganda wars begin - again

'Accurate, objective, comprehensive': that was Voice of America's creed, but now its masters want it to promote US policy, reports Rupert Cornwell
Why Japan's incredible long-distance runners will never win the London Marathon

Japan's incredible long-distance runners

Every year, Japanese long-distance runners post some of the world's fastest times – yet, come next weekend, not a single elite competitor from the country will be at the London Marathon
Why does Tom Drury remain the greatest writer you've never heard of?

Tom Drury: The quiet American

His debut was considered one of the finest novels of the past 50 years, and he is every bit the equal of his contemporaries, Jonathan Franzen, Dave Eggers and David Foster Wallace