David Puttnam: 'The film industry must embrace digital technology'

From a speech by the film-maker to the Cass Business School at London's City University

Share
Related Topics

Digital technology offers a huge opportunity for the film industry, but the current trend of treating it as a threat could hasten the demise of parts of the industry.

Digital technology offers a huge opportunity for the film industry, but the current trend of treating it as a threat could hasten the demise of parts of the industry.

The music industry handled the rise in digital technology with a head-in-the-sand approach that has meant there are very few processes in place to deal with the proliferation of the illegal distribution of digital music over the internet. Because of this, the film industry has been very wary about digital technology, meaning it could share a similar fate if appropriate action is not taken.

One of the lessons of digital technology is this; once the genie is out of the bottle, no matter how hard you try, you can't get it to go back in. You can hire the most expensive lawyers, you can create the best anti-copying mechanisms you can lay your hands on, but the choice and flexibility offered by digital technology are simply too attractive to consumers. If people want something badly enough, digital technology enables them to get it - legally or illegally.

The solution is for a sustainable business model to emerge which offers consumers the range of products they want, at a price they find attractive. Illegal copying of files will never be eliminated, but the economic damage inflicted on the industry can surely be drastically curtailed if, and only if, the film industry chooses to face up to the challenge head-on, rather than seeking to bury its head in the sand, as much of the music industry did when first faced with the challenges posed by Napster.

React Now

Latest stories from i100
Have you tried new the Independent Digital Edition apps?
iJobs Job Widget
iJobs General

Recruitment Genius: Business Development Executive / Digital Marketing Executive

£26000 - £35000 per annum: Recruitment Genius: A luxury beauty house with a nu...

Recruitment Genius: Housekeepers - Immediate Start

£8 per hour: Recruitment Genius: This company are currently recruiting new exp...

Recruitment Genius: Head Concierge

£25000 - £28000 per annum: Recruitment Genius: This award winning Property Man...

Recruitment Genius: Content, SEO and PPC Executive

£20000 - £25000 per annum: Recruitment Genius: A fantastic opportunity has ari...

Day In a Page

Read Next
 

Clean energy should be our mission to the moon

Martin Rees
Angela Merkel and David Cameron say goodbye in the Bundeskanzleramt after their meeting in Berlin, Germany, 29 May 2015  

The complacency of Europhiles could lose them the referendum

Steve Richards
On your feet! Spending at least two hours a day standing reduces the risk of heart attacks, cancer and diabetes, according to new research

On your feet!

Spending half the day standing 'reduces risk of heart attacks and cancer'
Liverpool close in on Milner signing

Liverpool close in on Milner signing

Reds baulk at Christian Benteke £32.5m release clause
With scores of surgeries closing, what hope is there for the David Cameron's promise of 5,000 more GPs and a 24/7 NHS?

The big NHS question

Why are there so few new GPs when so many want to study medicine?
Big knickers are back: Thongs ain't what they used to be

Thongs ain't what they used to be

Big knickers are back
Thurston Moore interview

Thurston Moore interview

On living in London, Sonic Youth and musical memoirs
In full bloom

In full bloom

Floral print womenswear
From leading man to Elephant Man, Bradley Cooper is terrific

From leading man to Elephant Man

Bradley Cooper is terrific
In this the person to restore our trust in the banks?

In this the person to restore our trust in the banks?

Dame Colette Bowe - interview
When do the creative juices dry up?

When do the creative juices dry up?

David Lodge thinks he knows
The 'Cher moment' happening across fashion just now

Fashion's Cher moment

Ageing beauty will always be more classy than all that booty
Thousands of teenage girls enduring debilitating illnesses after routine school cancer vaccination

Health fears over school cancer jab

Shock new Freedom of Information figures show how thousands of girls have suffered serious symptoms after routine HPV injection
Fifa President Sepp Blatter warns his opponents: 'I forgive everyone, but I don't forget'

'I forgive everyone, but I don't forget'

Fifa president Sepp Blatter issues defiant warning to opponents
Extreme summer temperatures will soon cause deaths of up to 1,700 more Britons a year, says government report

Weather warning

Extreme summer temperatures will soon cause deaths of up to 1,700 more Britons a year, says government report
LSD: Speaking to volunteer users of the drug as trials get underway to see if it cures depression and addiction

High hopes for LSD

Meet the volunteer users helping to see if it cures depression and addiction
German soldier who died fighting for UK in Battle of Waterloo should be removed from museum display and given dignified funeral, say historians

Saving Private Brandt

A Belgian museum's display of the skeleton of a soldier killed at Waterloo prompts calls for him to be given a dignified funeral