- Sunday 19 May 2013
- My Account
- Logout
- Register
- Login
- News
-
Voices
-
Find by writer
- Yasmin Alibhai-Brown
- Rebecca Armstrong
- Memphis Barker
- Terence Blacker
- Chris Blackhurst
- David Blanchflower
- Archie Bland
- Ian Burrell
- Andrew Buncombe
- Ben Chu
- Patrick Cockburn
- Laura Davis
- Mary Dejevsky
- Grace Dent
- Robert Fisk
- Andrew Grice
- Philip Hensher
- Ian Herbert
- Howard Jacobson
- Ellen E Jones
- Alice Jones
- Owen Jones
- Emily Jupp
- Simon Kelner
- Dominic Lawson
- Donald Macintyre
- Lisa Markwell
- Comment
- Campaigns
- Debate
- Editorials
- Letters
- IV Drip
- Archive
- Our Voices
- Commentators
- Columnists
- Democracy 2015
- IV Drip Archive
-
Find by writer
- Sport
- Tech
- Life
- Property
- Arts & Ents
- Travel
- Money
- IndyBest
- Blogs
- Student
Thursday 29 September 2011
Ian Burrell: This makes a mockery of any editorial firewall Chinese walls were never built at FBC
London-based media company FBC boasted a list of clients that ranged from global technology giant Microsoft to the Malaysian government and the Greek ministry of foreign affairs.
The service the company offered was quite exceptional, as is clear from documents relating to the work it did for Microsoft, promoting projects in Europe.
On the one hand, the "story strategy" it sets out is pure PR, promising to "illustrate how Microsoft is at the forefront of innovation and job creation".
But in the same letter, FBC makes a promise of "guaranteed distribution placement" on a prestigious editorial programme it made for CNBC, a respected business channel owned by the US network NBC and screened in Britain. FBC added that broadcasters gave it "final editorial control" over such productions.
This makes a mockery of the idea FBC operated Chinese walls keeping its commercial work distinct from its production of editorial news programmes.
This was the company the BBC commissioned to make a series of documentaries and programmes, including several on Malaysia, little knowing it had taken millions of pounds from the Malaysian government to promote the country.
-
B-list scandals begin to take the shine off Barack Obama's halo
Rupert Cornwell -
The penis size study: How do British men fare?
Laura Davis -
The Daily Cartoon
-
Angelina Jolie's bravery has little to say to everywoman
Joan Smith -
It’s official: thanks to Stephen Hawking's Israel boycott, anti-Semitism is no more
Howard Jacobson
Get your summer started with British Military Fitness
BMF is the UK’s biggest and best loved outdoor fitness classes
Visit York
Find out what The Independent's resident travel expert has to say about one of the most beautiful small cities in the world
Enter the latest Independent competitions
Win anything from gadgets to five-star holidays on our competitions and offers page.
Business videos from commercial thought leaders
Watch the best in the business world give their insights into the world of business.
Ian Burrell
Related Articles
Get the best in opinion from Independent Voices, straight to your inbox every Thursday lunchtime.
Subscribe
Amol Rajan
A weekly update from the Editor
iJobs General
PHP/ Drupal Developer - £35k - WC
£30000 - £40000 per annum + BENS: Progressive Recruitment: Drupal Developer A ...
C# WEB DEVELOPER
£45000 - £50000 per annum + bens: Progressive Recruitment: C# WEB DEVELOPER Le...
WPF Developer (C#, VB.Net) - North East - 6 Months
£240 - £260 per day: Progressive Recruitment: WPF Developer (C#, VB.Net) North...
KS2 PPA teacher
£85 - £120 per day: Randstad Education Cheshire: KS2 teacher needed to do PPA ...
Day In a Page
The price of pacifism
Jason Isaacs: Groupies, theatre bores and James Bond
Sealand: 'Micronation' or illegal fortress?
Legend of James Hunt has set Hollywood hearts racing
Macklemore: 'I don't have moderation'
Don't be shy: Bill Granger's Sri Lankan recipes
Gordon Ramsay's worst nightmare: A restaurant he cannot save
