Jane Czyzselska: Jessie J gets the Rock Hudson treatment

Why being gay is 'bad for business', even now

Related Topics

Poor Jessie J. The ridiculously successful "Do It Like a Dude" singer speaks openly as a proud bisexual, sings a song about being true to yourself, then someone comes along and ruins it all by claiming she's a fake.

According to a new, unauthorised biography, Who's Laughing Now? The Story of Jessie J, not only is The Voice star allegedly a lesbian, she's also had the thumbscrews put on her by her record company, Universal, who apparently forced her to hide her Sapphic ways in favour of a bisexual image or risk her contract.

Judging by what the book's author, Chloe Govan, has written, Jessie had made no secret of her sexuality since realising she was gay in her teens, and was incensed by the demand, which was framed as a way of protecting her interests from "rampant" homophobia: "She was advised not to come out, though. Certain people thought being bi was trendy, exotic and a fashion statement. It would increase her allure."

There's so much wrong with this, it's hard to know where to start with the ideological sledgehammer. But let's kick off with the evidently vexing notion of bisexual and lesbian sexual identities. That "certain people" view a bi identity as less commercially suicidal than a lesbian one is predicated on a belief that anything outside of heterosexuality is aberrant, and therefore a threat to patriarchal social organisation.

That may sound old school but then so are "certain people's" views on the matter, it seems. Why are there fewer out A-list lesbian celebrities than there are out gay celebs? Take a wild guess? Could it be something to do with sexism and the fact that young women are still required to look pretty, and to present as if they are available to men?

The truth is that despite the recent move towards greater tolerance of lesbians, bisexuality is as misunderstood and misrepresented as ever. In one camp we have the folk who think bisexuals are fickle floosies, and in the other there are those who see bisexuality as a bridge to "normal" living because there's a 50/50 chance, theoretically, that the (usually conventionally attractive and young) woman in question may end up being schtupped by a chap.

Of course neither sexuality is better or worse than the other – both exist outside of "the norm", but in recent years, ever since, say, Katy Perry kissed a girl and liked it (and went on to become a global phenomenon as a result) this sexual identity has been hijacked by some, to the detriment of many bisexuals whose sexuality is not taken seriously.

But the allegations about Jessie's sexuality are not news to us at Diva. We've been aware of rumours that she's gay for some time now, just as we are about others. It's certainly not uncommon for us to receive emails from music PRs that read "thanks, but Xxxxx has no press time at present" from the closeted lesbian popstrels' minders we approach (and there are many). Indeed, save for Gossip's wonderful Beth Ditto (on our cover next month) it's nigh on impossible to get A-list lesbian pop stars to agree to grace our cover. It's strange to think that so little has changed since the days of someone like Rock Hudson who had to lead (almost) the same kind of double life over 50 years ago.

When we do strike gold and convince PRs to let us feature their closeted stars, often it's on the condition that we're not to touch on the thorny issue of sexuality, so a question about what it's like to be gay in the heterocentric music biz, or a mention of a same-sex partner or a love song written for a woman is out of bounds.

It's not as though we want to harp on about our cover stars' sex lives anyway – we just want to live in a world where it's not considered "bad for business" to be openly gay.

Jane Czyzselska is the editor of 'Diva'

React Now

Latest stories from i100
Have you tried new the Independent Digital Edition apps?
iJobs Job Widget
iJobs General

Senior Risk Manager - Banking - London - £650

£600 - £650 per day: Orgtel: Conduct Risk Liaison Manager - Banking - London -...

Commercial Litigation Associate

Highly Attractive Package: Austen Lloyd: CITY - COMMERCIAL LITIGATION - GLOBAL...

Systems Manager - Dynamics AX

£65000 - £75000 per annum + Benefits: Progressive Recruitment: The client is a...

Service Delivery Manager (Software Development, Testing)

£40000 - £45000 per annum: Ashdown Group: A well-established software house ba...

Day In a Page

Read Next
The economy expanded by 0.8 per cent in the second quarter of 2014  

British economy: Government hails the latest GDP figures, but there is still room for skepticism over this 'glorious recovery'

Ben Chu
Comedy queen: Miranda Hart has said that she is excited about working on the new film  

There is no such thing as a middle-class laugh

David Lister
Finding the names for America’s shame: What happens to the immigrants crossing the US-Mexico border without documents who never make it past the Arizona desert?

Finding the names for America’s shame

The immigrants crossing the US-Mexico border without documents who never make it past the Arizona desert
Backhanders, bribery and abuses of power have soared in China as economy surges

Bribery and abuses of power soar in China

The bribery is fuelled by the surge in China's economy but the rules of corruption are subtle and unspoken, finds Evan Osnos, as he learns the dark arts from a master
Commonwealth Games 2014: Highland terriers stole the show at the opening ceremony

Highland terriers steal the show at opening ceremony

Gillian Orr explores why a dog loved by film stars and presidents is finally having its day
German art world rocked as artists use renowned fat sculpture to distil schnapps

Brewing the fat from artwork angers widow of sculptor

Part of Joseph Beuys' 1982 sculpture 'Fettecke' used to distil schnapps
BBC's The Secret History of Our Streets reveals a fascinating window into Britain's past

BBC takes viewers back down memory lane

The Secret History of Our Streets, which returns with three films looking at Scottish streets, is the inverse of Benefits Street - delivering warmth instead of cynicism
Joe, film review: Nicolas Cage delivers an astonishing performance in low budget drama

Nicolas Cage shines in low-budget drama Joe

Cage plays an ex-con in David Gordon Green's independent drama, which has been adapted from a novel by Larry Brown
How to make your own gourmet ice lollies, granitas, slushy cocktails and frozen yoghurt

Make your own ice lollies and frozen yoghurt

Think outside the cool box for this summer's tempting frozen treats
Ford Fiesta is UK's most popular car of all-time, with sales topping 4.1 million since 1976

Fiesta is UK's most popular car of all-time

Sales have topped 4.1 million since 1976. To celebrate this milestone, four Independent writers recall their Fiestas with pride
10 best reed diffusers

Heaven scent: 10 best reed diffusers

Keep your rooms smelling summery and fresh with one of these subtle but distinctive home fragrances that’ll last you months
Commonwealth Games 2014: Female boxers set to compete for first time

Female boxers set to compete at Commonwealth Games for first time

There’s no favourites and with no headguards anything could happen
Five things we’ve learned so far about Manchester United under Louis van Gaal

Five things we’ve learned so far about United under Van Gaal

It’s impossible to avoid the impression that the Dutch manager is playing to the gallery a little
Screwing your way to the top? Good for Lana Del Rey for helping kill that myth

Screwing your way to the top?

Good for Lana Del Rey for helping kill that myth, says Grace Dent
Will the young Britons fighting in Syria be allowed to return home and resume their lives?

Will Britons fighting in Syria be able to resume their lives?

Tony Blair's Terrorism Act 2006 has made it an offence to take part in military action abroad with a "political, ideological, religious or racial motive"
Beyoncé poses as Rosie the Riveter, the wartime poster girl who became a feminist pin-up

Beyoncé poses as Rosie the Riveter

The wartime poster girl became the ultimate American symbol of female empowerment
The quest to find the perfect pair of earphones: Are custom, 3D printed earbuds the solution?

The quest to find the perfect pair of earphones

Earphones don't fit properly, offer mediocre audio quality and can even be painful. So the quest to design the perfect pair is music to Seth Stevenson's ears