Rebecca Armstrong: I'd be very happy if you stopped asking if I was OK

FreeView from the editors at i

Share
Related Topics

If you were bobbing along quite happily with your day and someone kept asking you if you were all right, again and again and again and again, your answer might reasonably be "I'd be absolutely OVER THE MOON if you stopped asking me if I was OK". I feel much the same way about the endless customer service surveys that are clogging up the already furred arteries of my ageing email system.

A quick count from the last week shows about 10 companies that I have bought online from or sorted services through are desperate to know what I thought of them. Some of them ask straight out what I thought of them, others try to sweeten the pill with a bit of bribery ("Answer this and win a £20 voucher" or "you have another chance to win back what you bought!"). Given that I love a good moan about terrible service, you'd think I'd be happily clicking through the multiple-choice answers and having a high old time.

But when service is good, I no more think about relaying this to a company than I would thanking a drinks dispenser for furnishing me with a can of coke. It's just doing its job, I'm just buying my beverage, we don't need to get into dialogue about it. But equally, if I've had shocking service, I was a direct way of making my ire felt – not the faceless passivity of an Identikit survey email, but someone to sort things out (in terms of the drinks-machine analogy, a swift but firm kick to the mechanism).

Really, who has the time or the inclination to fill these endless things in? Even at work I'm not safe – the kind man from the IT department who fixed the issue of noise blaring out of my PC's speakers whenever I clicked on anything interesting did a great job. But that's his job, and mine is to be features editor, not the doofus filling out the IT support survey when I have work to do on my newly non-noisy computer.

And as for Ticket Master disguising its customer feedback email as an invitation for me to review the gig – well Ticket Master, I had a lovely time in Hyde Park, with a charming mother and daughter called Christine and Emma. Then my inbox got clogged up with survey spam. Nought stars.

React Now

Latest stories from i100
Have you tried new the Independent Digital Edition apps?
SPONSORED FEATURES
iJobs Job Widget
iJobs General

Recruitment Genius: Business Travel Consultant

£20000 - £26000 per annum: Recruitment Genius: With offices in London, Manches...

Recruitment Genius: Stock Broker / Trainee Broker / Closer - OTE £250,000

£30000 - £250000 per annum: Recruitment Genius: Stock Broker/ Trainee FX, Stoc...

Guru Careers: Software Developer / Web Developer (PHP / MYSQL)

£30 - 40k + Benefits & Bonus: Guru Careers: A Software / Web Developer (PHP / ...

Recruitment Genius: ICT Operations Manager

Negotiable: Recruitment Genius: This company is the single governing and regul...

Day In a Page

Read Next
A cervical brush used for to perform vaginal smear test analysis  

If I had let the stigma around cervical cancer stop me seeing a doctor then I could be dead by now

Karen Hobbs
 

I'm pansexual – here are the five biggest misconceptions about my sexuality

Farhana Khan
A groundbreaking study of 'Britain's Atlantis' long buried at the bottom of the North Sea could revolutionise how we see our prehistoric past

Britain's Atlantis

Scientific study beneath North Sea could revolutionise how we see the past
The Queen has 'done and said nothing that anybody will remember,' says Starkey

The Queen has 'done and said nothing that anybody will remember'

David Starkey's assessment
Oliver Sacks said his life has been 'an enormous privilege and adventure'

'An enormous privilege and adventure'

Oliver Sacks writing about his life
'Gibraltar is British, and it is going to stay British forever'

'Gibraltar is British, and it is going to stay British forever'

The Rock's Chief Minister hits back at Spanish government's 'lies'
Britain is still addicted to 'dirty coal'

Britain still addicted to 'dirty' coal

Biggest energy suppliers are more dependent on fossil fuel than a decade ago
Orthorexia nervosa: How becoming obsessed with healthy eating can lead to malnutrition

Orthorexia nervosa

How becoming obsessed with healthy eating can lead to malnutrition
Lady Chatterley is not obscene, says TV director

Lady Chatterley’s Lover

Director Jed Mercurio on why DH Lawrence's novel 'is not an obscene story'
Farmers in tropical forests are training ants to kill off bigger pests

Set a pest to catch a pest

Farmers in tropical forests are training ants to kill off bigger pests
Mexico: A culture that celebrates darkness as an essential part of life

The dark side of Mexico

A culture that celebrates darkness as an essential part of life
Being sexually assaulted was not your fault, Chrissie Hynde. Don't tell other victims it was theirs

Being sexually assaulted was not your fault, Chrissie Hynde

Please don't tell other victims it was theirs
A nap a day could save your life - and here's why

A nap a day could save your life

A midday nap is 'associated with reduced blood pressure'
If men are so obsessed by sex, why do they clam up when confronted with the grisly realities?

If men are so obsessed by sex...

...why do they clam up when confronted with the grisly realities?
The comedy titans of Avalon on their attempt to save BBC3

Jon Thoday and Richard Allen-Turner

The comedy titans of Avalon on their attempt to save BBC3
The bathing machine is back... but with a difference

Rolling in the deep

The bathing machine is back but with a difference
Part-privatised tests, new age limits, driverless cars: Tories plot motoring revolution

Conservatives plot a motoring revolution

Draft report reveals biggest reform to regulations since driving test introduced in 1935