Rebecca Armstrong: Supermarket snacks: be careful what you wish for

FreeView from the editors at i

Share

When i was just a twinkle in its creator's eye, its sister paper The Independent moved offices from east London to west. Staff left behind a windswept waterfront and a long walk to buy lunch in favour of shops! Cafes! Restaurants! Marks & Spencer! All seconds away, which is great, although our wallets now take regular thrashings.

But no one's ever content, right? So there is the occasional gentle whinge about what isn't perfect: mainly that the nearest branches of two old favourites, sandwich bar Eat and sushi chain Itsu, are too far away. (Oh, and that our diamond shoes are too tight).

Now, though, there's nothing to be horribly ungrateful for, as from next month, Itsu is launching its products in Sainsbury's Locals and Waitroses (Waitri?) across the country. We'll all be able to crunch through dark-chocolate rice cakes, wasabi peas and yoghurt-covered edamame beans (well, I won't be going anywhere near the latter – they sound like the snack of the devil). While the chain's sushi and salads have yet to be part of this supermarket sweep, here's hoping the fish follows swiftly on the evil edamame's heels.

However, I do wonder if a little bit of the fun (as well as the moaning) will be taken out of office life now we can get our undeserving mitts on what we want, when we want it. It was the same when Pizza Express started selling its salad dressing in bottles. One of the main draws of Pizza Express pre-bottled dressing, was the salads, with their tasty sauce. I used to ask for an extra pot on the side, like the greed bucket I am. When it went on sale in my local supermarket I gorged on it – one bottle would barely last two salads. Then it rolled out its dough balls in chiller-cabinet form. I came, I gorged, I sickened. Now the dressing and the doughballs hold no mystery for me. I don't visit Pizza Express with the ardour I once did. I know I can get its best bits anytime I want, and the magic's gone. Obviously, for folk who don't go as hell for leather with their ersatz Italian foodstuffs as I do, being able to enjoy them cheaply at home rather than in a restuarant is probably a boon. I've simply ruined it for myself.

It's a case of be careful what you wish for. Having access to what you fancy to eat, whenever you want to it is an amazing luxury, but it's one that I can't always be trusted with. Neither can most people, if our soaraway obesity rates (one in four British women are obese) are anything to go by. So while Itsu's snacks are pretty healthy, I'm going to try to treat them as treats so I don't spoil something else I enjoy. Because that would be something to whinge about.

 

 

React Now

Latest stories from i100
Have you tried new the Independent Digital Edition apps?
iJobs Job Widget
iJobs General

Ashdown Group: Finance Manager - Covent Garden, central London - £45k - £55k

£45000 - £55000 per annum + 30 days holiday: Ashdown Group: Finance Manager - ...

Ashdown Group: Systems Administrator - Lancashire - £30,000

£28000 - £30000 per annum: Ashdown Group: 3rd Line Support Engineer / Network ...

Recruitment Genius: Graduate Web Developer

£26000 - £33000 per annum: Recruitment Genius: A Web Developer is required to ...

Ashdown Group: PeopleSoft Developer - London - £45k

£45000 per annum: Ashdown Group: PeopleSoft Application Support & Development ...

Day In a Page

Read Next
David Cameron met with Ukrainian President Petro Poroshenko prior to the start of the European Council Summit in Brussels last month  

David Cameron talks big but is waving a small stick at the Russian bear

Kim Sengupta
 

Isis in Iraq: Even if Iraqi troops take back Saddam’s city of Tikrit they will face bombs and booby traps

Patrick Cockburn
The difference between America and Israel? There isn’t one

The difference between America and Israel? There isn’t one

Netanyahu knows he can get away with anything in America, says Robert Fisk
Families clubbing together to build their own affordable accommodation

Do It Yourself approach to securing a new house

Community land trusts marking a new trend for taking the initiative away from developers
Head of WWF UK: We didn’t send Cameron to the Arctic to see green ideas freeze

David Nussbaum: We didn’t send Cameron to the Arctic to see green ideas freeze

The head of WWF UK remains sanguine despite the Government’s failure to live up to its pledges on the environment
Author Kazuo Ishiguro on being inspired by shoot-outs and samurai

Author Kazuo Ishiguro on being inspired by shoot-outs and samurai

Set in a mythologised 5th-century Britain, ‘The Buried Giant’ is a strange beast
With money, corruption and drugs, this monk fears Buddhism in Thailand is a ‘poisoned fruit’

Money, corruption and drugs

The monk who fears Buddhism in Thailand is a ‘poisoned fruit’
America's first slavery museum established at Django Unchained plantation - 150 years after slavery outlawed

150 years after it was outlawed...

... America's first slavery museum is established in Louisiana
Kelly Clarkson: How I snubbed Simon Cowell and become a Grammy-winning superstar

Kelly Clarkson: How I snubbed Simon Cowell and become a Grammy-winning superstar

The first 'American Idol' winner on how she manages to remain her own woman – Jane Austen fascination and all
Tony Oursler on exploring our uneasy relationship with technology with his new show

You won't believe your eyes

Tony Oursler's new show explores our uneasy relationship with technology. He's one of a growing number of artists with that preoccupation
Ian Herbert: Peter Moores must go. He should never have been brought back to fail again

Moores must go. He should never have been brought back to fail again

The England coach leaves players to find solutions - which makes you wonder where he adds value, says Ian Herbert
War with Isis: Fears that the looming battle for Mosul will unleash 'a million refugees'

The battle for Mosul will unleash 'a million refugees'

Aid agencies prepare for vast exodus following planned Iraqi offensive against the Isis-held city, reports Patrick Cockburn
Yvette Cooper: We can't lose the election. There's too much on the line

Yvette Cooper: We can't lose the election. There's too much on the line

The shadow Home Secretary on fighting radical Islam, protecting children, and why anyone in Labour who's thinking beyond May must 'sort themselves out'
A bad week for the Greens: Leader Natalie Bennett's 'car crash' radio interview is followed by Brighton council's failure to set a budget due to infighting

It's not easy being Green

After a bad week in which its leader had a public meltdown and its only city council couldn't agree on a budget vote, what next for the alternative party? It's over to Caroline Lucas to find out
Gorillas nearly missed: BBC producers didn't want to broadcast Sir David Attenborough's famed Rwandan encounter

Gorillas nearly missed

BBC producers didn't want to broadcast Sir David Attenborough's famed Rwandan encounter
Downton Abbey effect sees impoverished Italian nobles inspired to open their doors to paying guests for up to €650 a night

The Downton Abbey effect

Impoverished Italian nobles are opening their doors to paying guests, inspired by the TV drama
China's wild panda numbers have increased by 17% since 2003, new census reveals

China's wild panda numbers on the up

New census reveals 17% since 2003