Rhiannon Harries: 'I've discovered a guilt-free way to sidestep the high street 'chuggers''

Share
Related Topics

If you've ever been accosted by a professional "street fundraiser", you may agree that giving to charity is not always an edifying experience. After 20 minutes of being guilt-tripped into signing up to a direct debit for an animal charity ("Think about how much good we could do with the money you spend on take-away coffees... like that one in your hand. Argh) my disposition towards our furry friends, and indeed humanity itself, had turned a little Cruella de Vil. They got their monthly fiver, which is perhaps the important point, but even now I feel pretty Grinch-like about the business of charity. A certain amount of guilt is a powerful and permissible tactic; go too far and you risk losing any repeat business.

So how best to persuade us to part with our cash for a worthy cause? The charity- shop model always seemed a good one to me, but that's because I have a pathological need to fill my house with esoteric curios (mysteriously regarded by some as junk). Sadly, as fashion entrepreneur Mary Portas demonstrated with her Queen of Charity Shops TV series last year, not a lot of other people are similarly excited by standard Save the Children fare, and if they are, they don't see why they should pay more than a few pennies for it.

The problem here is that as soon as you align charity with a commercial transaction, people don their regular consumer hat and start wondering whether they really need or want an item and whether it's worth the price tag – never mind the fact that the money's going to a good cause. People who would happily volunteer a few pounds for a collection tin suddenly balk at the idea of paying a tenner for a second-hand Aquascutum mac that would cost five times that in a proper "vintage" shop.

Which is why the Fashion Targets Breast Cancer campaign which launched – with much fanfare thanks to Kylie, Sienna et al – last Monday is such a canny idea. Gone is the standard charity T-shirt of old (nice in theory, but in practice only good for wearing in bed or at the gym and hardly desirable in its own right) and in its place are a host of trend-led pieces from fashion retailers such as my-wardrobe.com, Topshop and Whistles, which would tempt the average female shopper regardless of the 30 per cent that goes straight to Breakthrough Breast Cancer.

A happy marriage of commerce and charity and a win-win situation for all? Whatever your opinion of the fashion industry, it's clearly good for something.

Visit fashiontargetsbreastcancer.org.uk for more information

React Now

Latest stories from i100
Have you tried new the Independent Digital Edition apps?
iJobs Job Widget
iJobs General

Recruitment Genius: 3rd Line Virtualisation, Windows & Server Engineer

£40000 - £47000 per annum: Recruitment Genius: A 3rd Line Virtualisation / Sto...

Recruitment Genius: Refrigeration and Air Conditioning Service Engineer

£26000 - £35000 per annum: Recruitment Genius: A successful national service f...

Recruitment Genius: Business Development Executive / Sales - OTE £25,000

£15000 - £25000 per annum: Recruitment Genius: This is an opportunity to join ...

Recruitment Genius: Sales Administrator - Fixed Term Contract

£17500 - £20000 per annum: Recruitment Genius: We currently require an experie...

Day In a Page

Read Next
Jack Warner  

Fifa corruption: Strip Qatar of the World Cup? Not likely

Tom Peck
Army reservist Corporal James Dunsby  

Whether it’s in the City, the Army or at school, this ritual sadism has to stop

Chris Blackhurst
Syria civil war: Meet the military commander who says his soldiers will not rest until every inch of their war torn country is free of Islamist 'terrorists'

‘We won’t stop until Syria is back to normal’

Near the front lines with Islamist-controlled towns where Assad’s troops were besieged just last month, Robert Fisk meets a commander confidently preparing his soldiers for battle
The inside story of how Bill Clinton built a $2bn global foundation may undermine Hillary's chances

The inside story of how Bill Clinton built a $2bn global foundation...

... and how it may undermine Hillary's chances in 2016
12 best olive oils

Extra-virgin, cold-press, early-harvest, ultra-premium: 12 best olive oils

Choosing an olive oil is a surprising minefield. Save yourself the hassle with our handy guide
Sepp Blatter resignation: The beginning of Fifa's long road to reform?

Does Blatter's departure mean Fifa will automatically clean up its act?

Don't bet on it, says Tom Peck
Charles Kennedy: The baby of the House who grew into a Lib Dem giant

The baby of the House who grew into a Lib Dem giant

Charles Kennedy was consistently a man of the centre-left, dedicated to social justice, but was also a champion of liberty and an opponent of the nanny-state, says Baroness Williams
Syria civil war: The harrowing testament of a five-year-old victim of this endless conflict

The harrowing testament of a five-year-old victim of Syria's endless civil war

Sahar Qanbar lost her mother and brother as civilians and government soldiers fought side by side after being surrounded by brutal Islamist fighters. Robert Fisk visited her
The future of songwriting: How streaming is changing everything we know about making music

The future of songwriting

How streaming is changing everything we know about making music
William Shemin and Henry Johnson: Jewish and black soldiers receive World War I Medal of Honor amid claims of discrimination

Recognition at long last

Jewish and black soldiers who fought in WWI finally receive medals after claims of discrimination
Beating obesity: The new pacemaker which helps over-eaters

Beating obesity

The new pacemaker which helps over-eaters
9 best women's festival waterproofs

Ready for rain: 9 best women's festival waterproofs

These are the macs to keep your denim dry and your hair frizz-free(ish)
Cycling World Hour Record: Nervous Sir Bradley Wiggins ready for pain as he prepares to go distance

Wiggins worried

Nervous Sir Bradley ready for pain as he prepares to attempt cycling's World Hour Record
Liverpool close in on Milner signing

Liverpool close in on Milner signing

Reds baulk at Christian Benteke £32.5m release clause
On your feet! Spending at least two hours a day standing reduces the risk of heart attacks, cancer and diabetes, according to new research

On your feet!

Spending half the day standing 'reduces risk of heart attacks and cancer'
With scores of surgeries closing, what hope is there for the David Cameron's promise of 5,000 more GPs and a 24/7 NHS?

The big NHS question

Why are there so few new GPs when so many want to study medicine?
Big knickers are back: Thongs ain't what they used to be

Thongs ain't what they used to be

Big knickers are back