Sara Malm: We are all becoming brands, selling ourselves online


Related Topics

The timeline has come. Soon we will all be displaying our entire Facebook history for everyone to see. Mark Zuckerberg proudly boasts that you will be able to "tell the whole story of your life on a single page". The social networking world is torn between fear and outrage.

"I don't want to, I don't want everyone to know what I've been up to in the past" seems to be the general line.

Tough luck, kiddo, welcome to the lives of anyone under 23. We are the social networking generation. Our lives have been played out online since before we hit our teens, and whether we like it or not, all it takes is a simple Google and it is all there – and we are talking the pre-Facebook days of 2005.

I have been on various social networking sites since the age of ten under nicknames like Freestylergirl, Pineapple_ Fairy and TooSpecial, which weren't even cool back then. I started blogging when I was 14 – the idea of a conventional diary was completely foreign to me. This has been the decade of over-sharing. Although that doesn't mean that I want it gone. The internet is where I have grown from child, to awkward teen, to woman.

Scrolling through my life, all can I see is a young girl who poured out her little suburban heart about boys, friends and dreams and I have no doubt in my mind that anyone else who reads it will agree. Once I get my Facebook timeline it will be a parade of questionable outfits, men and status updates. My photos will have a category all to themselves when it comes to my embarrassing past. Am I worried? Not in the slightest.

I doubt that my future employers will look at that blogpost I wrote in 2008 about a tequila hangover and think: "Oh, what an irresponsible woman she was at 17. We cannot employ her, we simply cannot!" And unless you have been moronic enough to blog about what an awful company they are or accept their friendship on Facebook while being tagged in photos getting naked on your desk at the last Christmas party, neither will yours.

We are all becoming individual brands in our own right, selling ourselves online, and our private lives are part of that brand. If that is not how you want it, then you should seriously consider deleting your Facebook account, swear off Twitter and go back to emails.

So Keep Calm and Carry On Facebooking.

The writer is studying journalism and the news industry at the University of Kent. Simon Kelner is away.

React Now

  • Get to the point
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
iJobs Job Widget
iJobs General

Recruitment Genius: Senior Digital Marketing Consultant

£28000 - £45000 per annum: Recruitment Genius: A Senior Digital Marketing Cons...

Recruitment Genius: Assistant Stores Keeper

£16640 - £18500 per annum: Recruitment Genius: An Assistant Stores Keeper is r...

Recruitment Genius: Claims Administrator

£16000 - £18500 per annum: Recruitment Genius: This is an excellent opportunit...

Recruitment Genius: Software Developer - C# / ASP.NET / SQL

£17000 - £30000 per annum: Recruitment Genius: Developer required to join a bu...

Day In a Page

Read Next
Thousands of Russian troops marched on Red Square in the annual Victory Day parade in a proud display of the nation's military might amid escalating tensions over Ukraine  

Once again, the West fails to understand Russia

Mary Dejevsky
Jamie Oliver joins children as they celebrate Food Revolution Day 2014 by cooking bread, making smoothies and creating salads at St Paul's Whitechapel CE Primary School in London  

Teaching children to cook at school is a recipe for self-respect

Grace Dent
Fishing for votes with Nigel Farage: The Ukip leader shows how he can work an audience as he casts his line to the disaffected of Grimsby

Fishing is on Nigel Farage's mind

Ukip leader casts a line to the disaffected
Who is bombing whom in the Middle East? It's amazing they don't all hit each other

Who is bombing whom in the Middle East?

Robert Fisk untangles the countries and factions
China's influence on fashion: At the top of the game both creatively and commercially

China's influence on fashion

At the top of the game both creatively and commercially
Lord O’Donnell: Former cabinet secretary on the election and life away from the levers of power

The man known as GOD has a reputation for getting the job done

Lord O'Donnell's three principles of rule
Rainbow shades: It's all bright on the night

Rainbow shades

It's all bright on the night
'It was first time I had ever tasted chocolate. I kept a piece, and when Amsterdam was liberated, I gave it to the first Allied soldier I saw'

Bread from heaven

Dutch survivors thank RAF for World War II drop that saved millions
Britain will be 'run for the wealthy and powerful' if Tories retain power - Labour

How 'the Axe' helped Labour

UK will be 'run for the wealthy and powerful' if Tories retain power
Rare and exclusive video shows the horrific price paid by activists for challenging the rule of jihadist extremists in Syria

The price to be paid for challenging the rule of extremists

A revolution now 'consuming its own children'
Welcome to the world of Megagames

Welcome to the world of Megagames

300 players take part in Watch the Skies! board game in London
'Nymphomaniac' actress reveals what it was really like to star in one of the most explicit films ever

Charlotte Gainsbourg on 'Nymphomaniac'

Starring in one of the most explicit films ever
Robert Fisk in Abu Dhabi: The Emirates' out-of-sight migrant workers helping to build the dream projects of its rulers

Robert Fisk in Abu Dhabi

The Emirates' out-of-sight migrant workers helping to build the dream projects of its rulers
Vince Cable interview: Charging fees for employment tribunals was 'a very bad move'

Vince Cable exclusive interview

Charging fees for employment tribunals was 'a very bad move'
Iwan Rheon interview: Game of Thrones star returns to his Welsh roots to record debut album

Iwan Rheon is returning to his Welsh roots

Rheon is best known for his role as the Bastard of Bolton. It's gruelling playing a sadistic torturer, he tells Craig McLean, but it hasn't stopped him recording an album of Welsh psychedelia
Morne Hardenberg interview: Cameraman for BBC's upcoming show Shark on filming the ocean's most dangerous predator

It's time for my close-up

Meet the man who films great whites for a living
Increasing numbers of homeless people in America keep their mobile phones on the streets

Homeless people keep mobile phones

A homeless person with a smartphone is a common sight in the US. And that's creating a network where the 'hobo' community can share information - and fight stigma - like never before