Sara Malm: We are all becoming brands, selling ourselves online

iWriters

Share
Related Topics

The timeline has come. Soon we will all be displaying our entire Facebook history for everyone to see. Mark Zuckerberg proudly boasts that you will be able to "tell the whole story of your life on a single page". The social networking world is torn between fear and outrage.

"I don't want to, I don't want everyone to know what I've been up to in the past" seems to be the general line.

Tough luck, kiddo, welcome to the lives of anyone under 23. We are the social networking generation. Our lives have been played out online since before we hit our teens, and whether we like it or not, all it takes is a simple Google and it is all there – and we are talking the pre-Facebook days of 2005.

I have been on various social networking sites since the age of ten under nicknames like Freestylergirl, Pineapple_ Fairy and TooSpecial, which weren't even cool back then. I started blogging when I was 14 – the idea of a conventional diary was completely foreign to me. This has been the decade of over-sharing. Although that doesn't mean that I want it gone. The internet is where I have grown from child, to awkward teen, to woman.

Scrolling through my life, all can I see is a young girl who poured out her little suburban heart about boys, friends and dreams and I have no doubt in my mind that anyone else who reads it will agree. Once I get my Facebook timeline it will be a parade of questionable outfits, men and status updates. My photos will have a category all to themselves when it comes to my embarrassing past. Am I worried? Not in the slightest.

I doubt that my future employers will look at that blogpost I wrote in 2008 about a tequila hangover and think: "Oh, what an irresponsible woman she was at 17. We cannot employ her, we simply cannot!" And unless you have been moronic enough to blog about what an awful company they are or accept their friendship on Facebook while being tagged in photos getting naked on your desk at the last Christmas party, neither will yours.

We are all becoming individual brands in our own right, selling ourselves online, and our private lives are part of that brand. If that is not how you want it, then you should seriously consider deleting your Facebook account, swear off Twitter and go back to emails.

So Keep Calm and Carry On Facebooking.

The writer is studying journalism and the news industry at the University of Kent. Simon Kelner is away.

React Now

Latest stories from i100
Have you tried new the Independent Digital Edition apps?
iJobs Job Widget
iJobs General

Recruitment Genius: Business Manager

£32000 - £40000 per annum: Recruitment Genius: A Business Manager is required ...

Recruitment Genius: Operations Manager

£45000 - £55000 per annum: Recruitment Genius: This is an exciting opportunity...

Recruitment Genius: Panel & Cabinet Wireman

£20000 per annum: Recruitment Genius: Panel Wireman required for small electro...

Recruitment Genius: Electronics Test Engineer

£25000 - £27000 per annum: Recruitment Genius: An SME based in East Cheshire, ...

Day In a Page

Read Next
Newspaper stands have been criticised by the Child Eyes campaign  

There were more reader complaints this year – but, then again, there were more readers

Will Gore
 

People drink to shut out pain and stress. Arresting them won’t help

Deborah Coughlin
A timely reminder of the bloody anniversary we all forgot

A timely reminder of the bloody anniversary we all forgot

Who remembers that this week we enter the 150th anniversary year of the end of the American Civil War, asks Robert Fisk
Homeless Veterans appeal: Former soldiers pay their respects to a friend who also served

Homeless Veterans appeal

Former soldiers pay their respects to a friend who also served
Downfall of Dustin 'Screech' Diamond, the 'Saved By The Bell' star charged with bar stabbing

Scarred by the bell

The downfall of the TV star charged with bar stabbing
Why 2014 was a year of technological let-downs

Why 2014 was a year of technological let-downs

Security breaches and overhyped start-ups dominated a year in which very little changed (save the size of your phone)
Cuba's golf revolution: But will the revolutionary nation take 'bourgeois' game to its heart?

Will revolutionary Cuba take 'bourgeois' golf to its heart?

Fidel Castro ridiculed the game – but now investment in leisure resort projects is welcome
The Locked Room Mysteries: As a new collection of the genre’s best is published, its editor Otto Penzler explains the rules of engagement

The Locked Room Mysteries

As a new collection of the genre’s best is published, its editor explains the rules of engagement
Amy Adams on playing painter Margaret Keane in Tim Burton's Big Eyes

How I made myself Keane

Amy Adams hadn’t wanted to take the role of artist Margaret Keane, because she’d had enough of playing victims. But then she had a daughter, and saw the painter in a new light
Ed Richards: Parting view of Ofcom chief. . . we hate jokes on the disabled

Parting view of Ofcom chief... we hate jokes on the disabled

Bad language once got TV viewers irate, inciting calls to broadcasting switchboards. But now there is a worse offender, says retiring head of the media watchdog, Ed Richards
A look back at fashion in 2014: Wear in review

Wear in review

A look back at fashion in 2014
Ian Herbert: My 10 hopes for sport in 2015. Might just one of them happen?

Ian Herbert: My 10 hopes for sport in 2015

Might just one of them happen?
War with Isis: The West needs more than a White Knight

The West needs more than a White Knight

Despite billions spent on weapons, the US has not been able to counter Isis's gruesome tactics, says Patrick Cockburn
Return to Helmand: Private Davey Graham recalls the day he was shot by the Taliban

'The day I was shot by the Taliban'

Private Davey Graham was shot five times during an ambush in 2007 - it was the first, controversial photograph to show the dangers our soldiers faced in Helmand province
Revealed: the best and worst airlines for delays

Revealed: the best and worst airlines for delays

Many flyers are failing to claim compensation to which they are entitled, a new survey has found
The stories that defined 2014: From the Scottish independence referendum to the Ice Bucket Challenge, our writers voice their opinions

The stories that defined 2014

From the Scottish independence referendum to the Ice Bucket Challenge, our writers voice their opinions
Stoke-on-Trent becomes first British city to be classified as 'disaster resilient' by the United Nations

Disaster looming? Now you know where to head...

Which British city has become the first to be awarded special 'resilience' status by the UN?