Stephen Foley: A little bit of this, a little bit of that... and a disco for dogs

Share
Related Topics

There is a stunning photograph of Venice in the first edition of The Daily, which amply demonstrates what you can do on a touchscreen tablet such as the iPad and would never be able to do in a print newspaper – or on the boring old internet, for that matter. It is a "360-degree photograph", in which you can move around and see the view from all angles.

Rather unfortunately – since it is one of the few innovative things in The Daily – it crashed the app, when publisher Greg Clayman was demonstrating it yesterday. The Daily's tendency to shut down unexpectedly when trying to load big content such as video, is its most notable feature.

Mr Murdoch was coy about who The Daily is aimed at – "Everybody" was his instruction to Mr Clayman – but it seems to be pitched at a mid-market the mogul has never before inhabited – more Express, than Sun or Times. Building a loyal readership looks a steep ask, particularly on the evidence of Issue 1, where no bold, unique editorial voice is immediately apparent.

Even the fun stuff, such as a piece on a New York disco for dogs, barely stands out from the great amount of "fancy that" fare available to iPad owners for free at the click of a Safari web browser button.

Here's the problem. The Daily's premise is that newspapers' decline is a delivery problem, that people are out of the habit of nipping to the newsagent and unwilling to pay the built-in costs of trucking papers round the country, but will happily pay a few cents for something that pops up on their iPad.

But what if the problem is more fundamental and there is just no need for digital products like The Daily that offer a little bit of this, and a little bit of that, in a world where specialist news, or sport or puzzle sites exist – and offer their wares for free?

React Now

Latest stories from i100
Have you tried new the Independent Digital Edition apps?
iJobs Job Widget
iJobs General

(Senior) IT Support Engineer - 1st-3rd Line Support

£40000 per annum: Ashdown Group: A successful IT service provider that has bee...

Wind Farm Civil Design Engineer

£55000 - £65000 Per Annum: The Green Recruitment Company: The Green Recruitmen...

Principal Marine Mechanical Engineer

£60000 - £70000 Per Annum: The Green Recruitment Company: The Green Recruitmen...

Principle Geotechnical Engineer

£55000 - £65000 Per Annum: The Green Recruitment Company: The Green Recruitmen...

Day In a Page

Read Next
A Russian hunter at the Medved bear-hunting lodge in Siberia  

Save the Tiger: Meet the hunters tasked with protecting Russia's rare Amur tiger

Oliver Poole
Save the Tiger: Meet the hunters tasked with protecting Russia's rare Amur tiger

Hunters protect Russia's rare Amur tiger

In an unusual move, wildlife charities have enlisted those who kill animals to help save them. Oliver Poole travels to Siberia to investigate
Transfers: How has your club fared in summer sales?

How has your club fared in summer sales?

Who have bagged the bargain buys and who have landed the giant turkeys
Warwick Davis: The British actor on Ricky Gervais, how the Harry Potter set became his office, and why he'd like to play a spy

'I'm a realist; I know how hard this business is'

Warwick Davis on Ricky Gervais, Harry Potter and his perfect role
The best swim shorts for men: Bag yourself the perfect pair and make a splash this summer

The best swim shorts for men

Bag yourself the perfect pair and make a splash this summer
Has Ukip’s Glastonbury branch really been possessed by the devil?

Has Ukip’s Glastonbury branch really been possessed by the devil?

Meet the couple blamed for bringing Lucifer into local politics
Dress the Gaza situation up all you like, but the truth hurts

Robert Fisk on Gaza conflict

Dress the situation up all you like, but the truth hurts
Save the tiger: Tiger, tiger burning less brightly as numbers plummet

Tiger, tiger burning less brightly

When William Blake wrote his famous poem there were probably more than 100,000 tigers in the wild. These days they probably number around 3,200
5 News's Andy Bell retraces his grandfather's steps on the First World War battlefields

In grandfather's footsteps

5 News's political editor Andy Bell only knows his grandfather from the compelling diary he kept during WWI. But when he returned to the killing fields where Edwin Vaughan suffered so much, his ancestor came to life
Lifestyle guru Martha Stewart reveals she has flying robot ... to take photos of her farm

Martha Stewart has flying robot

The lifestyle guru used the drone to get a bird's eye view her 153-acre farm in Bedford, New York
Former Labour minister Meg Hillier has demanded 'pootling lanes' for women cyclists

Do women cyclists need 'pootling lanes'?

Simon Usborne (who's more of a hurtler) explains why winning the space race is key to happy riding
A tale of two presidents: George W Bush downs his paintbrush to pen father’s life story

A tale of two presidents

George W Bush downs his paintbrush to pen father’s life story
Restaurateur Mitch Tonks has given the Great Western Pullman dining car a makeover

The dining car makes a comeback

Restaurateur Mitch Tonks has given the Great Western Pullman dining car a makeover
Gallery rage: How are institutions tackling the discomfort of overcrowding this summer?

Gallery rage

How are institutions tackling the discomfort of overcrowding this summer?
Louis van Gaal has £500,000 video surveillance system installed to monitor Manchester United players

Eye on the prize

Louis van Gaal has £500,000 video surveillance system installed to monitor Manchester United players
Women's rugby: Tamara Taylor adds fuel to the ire in quest to land World Cup

Women's rugby

Tamara Taylor adds fuel to the ire in quest to land World Cup