Debate: Does the new Harvey Nichols advert spoil the spirit of Christmas?

Share

The new Harvey Nichols Christmas advert has certainly got people talking. They've introduced a new basic 'Sorry I spent it on myself' range which encourages customers to splash out on themselves instead of loved ones.

But are they ruining the spirit of Christmas?

Or simply breaking the mould in Christmas advertising?

(Scroll down to watch the ad)

Case for

Sarcastically fluttering its eyelashes, the implied message in the Harvey Nichols ad is: “Oh, we know, we’re all about money and lux and self-indulgence. But at least we aren’t hypocrites like all those other schmaltzy stores.”

Yet flaunting selfishness like it’s a stylish accessory is so hideously wrong, it should make you want to weep. It’s offensive that a spoilt teenager would spend all his money on himself instead of his grandma. Or that a mother would rather buy herself a dress than her son a toy. Adverts sell products by selling ideas, and this idea makes for an awful world.

It’s also worth remembering how eye-wateringly expensive Harvey Nichols is too. You’d be hard pressed to buy anything for under £100, while bags sell for as much as £5,000. The real reason Granny has ‘never had anything from Harvey Nicks’ is because she’s always been too poor. Christmas is a time for giving, not just presents, but love. This advert mocks us for wanting the world to be a better place for a few weeks.

Oh and by the way, £1 is too much to pay for three elastic bands.

@Felicity Morse

Case against

Christmas is a big business, and getting your advert noticed in this crowded market means spending big bucks, or taking a risk. John Lewis took the soppy route, spending £7 million on their Bear & The Hare cartoon, but Harvey Nichols have gone the other way – offering a selfish alternative to all this do-gooding.

Scrooge is famous for a reason, and they've taken a tip from him in this example of extremely clever marketing. Their ‘Sorry I spent it on myself’ range is inspired. It’s a tongue-hanging-out-by-their-cheek nod to the part they play in Christmas consumerism and selling of high-end products.

While it’s unlikely people will get their grandma a mere packet of paper clips or their son a simple sink plug, as a festive starter, it would make for an excellent prank. Especially for those who expect a little too much as a Christmas gift. So good on Harvey Nicks for making us chuckle.

Plus, why not treat yourself a little?

Bah humbug!

Which do you agree with? Leave your comments below

 

The Harvey Nichols ad spoils the spirit of Christmas

Read Next
Neo-Nazis march in London  

I'm taking my Jewish kids to a vile neo-Nazi rally in London this weekend because I want them to learn about free speech

Richard Ferrer
A police officer carries a casualty to safety  

Tunisia attack proves that we cannot stop terrorists carrying out operations against Britons in Muslim countries

Robert Verkaik
Seifeddine Rezgui: What motivated a shy student to kill 38 holidaymakers in Tunisia?

Making of a killer

What motivated a shy student to kill 38 holidaymakers in Tunisia?
UK Heatwave: Temperatures on the tube are going to exceed the legal limit for transporting cattle

Just when you thought your commute couldn't get any worse...

Heatwave will see temperatures on the Tube exceed legal limit for transporting cattle
Exclusive - The Real Stories of Migrant Britain: Swapping Bucharest for London

The Real Stories of Migrant Britain

Meet the man who swapped Romania for the UK in a bid to provide for his family, only to discover that the home he left behind wasn't quite what it seemed
Cheaper energy on the way, but it's not all sunshine and rainbows

Cheaper energy on the way, but it's not all sunshine and rainbows

Solar power will help bring down electricity prices over the next five years, according to a new report. But it’s cheap imports of ‘dirty power’ that will lower them the most
Katy Perry prevented from buying California convent for $14.5m after nuns sell to local businesswoman instead

No grace of God for Katy Perry as sisters act to stop her buying convent

Archdiocese sues nuns who turned down star’s $14.5m because they don’t approve of her
Ajmer: The ancient Indian metropolis chosen to be a 'smart city' where residents would just be happy to have power and running water

Residents just want water and power in a city chosen to be a ‘smart’ metropolis

The Indian Government has launched an ambitious plan to transform 100 of its crumbling cities
Michael Fassbender in 'Macbeth': The Scottish play on film, from Welles to Cheggers

Something wicked?

Films of Macbeth don’t always end well - just ask Orson Welles... and Keith Chegwin
10 best sun creams for body

10 best sun creams for body

Make sure you’re protected from head to toe in the heatwave
Wimbledon 2015: Nick Bollettieri - Milos Raonic has ability to get to the top but he must learn to handle pressure in big games

Nick Bollettieri's Wimbledon files

Milos Raonic has ability to get to the top but he must learn to handle pressure in big games
Women's World Cup 2015: How England's semi-final success could do wonders for both sexes

There is more than a shiny trophy to be won by England’s World Cup women

The success of the decidedly non-famous females wearing the Three Lions could do wonders for a ‘man’s game’ riddled with cynicism and greed
How to stop an asteroid hitting Earth: Would people co-operate to face down a global peril?

How to stop an asteroid hitting Earth

Would people cooperate to face a global peril?
Just one day to find €1.6bn: Greece edges nearer euro exit

One day to find €1.6bn

Greece is edging inexorably towards an exit from the euro
New 'Iron Man' augmented reality technology could help surgeons and firefighters, say scientists

'Iron Man' augmented reality technology could become reality

Holographic projections would provide extra information on objects in a person's visual field in real time
Sugary drinks 'are killing 184,000 adults around the world every year'

Sugary drinks are killing 184,000 adults around the world every year

The drinks that should be eliminated from people's diets
Pride of Place: Historians map out untold LGBT histories of locations throughout UK

Historians map out untold LGBT histories

Public are being asked to help improve the map