Leading article: A case that confirms some of our worst fears about supermarkets

Share
+More

Two of the country's biggest supermarket chains, Asda and Sainsbury's, have admitted fixing the price of dairy products to the detriment of consumers. So, too, have several dairy processing companies. They will all be subject to multimillion-pound fines, after the Office of Fair Trading accepted what amounts to a plea bargain. Tesco and Morrisons, which are resisting similar charges, will face much higher fines if the case against them is proven.

The accusations relate to arrangements to fix the price of milk, butter and cheese during 2002 and 2003. According to an OFT inquiry, retail prices were raised by as much as 60p for a pound of butter and 30p for a pound of cheese. Customers were told that these hefty increases were a response to suppliers' complaints that they were being short-changed.

It was an explanation that, it now transpires, was all too readily accepted. The time was the aftermath of foot and mouth. Sympathy for farmers was running high. There was also a growing awareness of just how little farmers were being paid for milk; the number of dairy farmers leaving the business every year had escalated. Supermarket customers were thus encouraged to feel good about paying more, believing that they reflected fairer prices for producers.

It will come as little surprise to those more cynical of big supermarkets' motives to learn that much of the money raised from these higher prices found its way into the pockets of the supermarkets and the intermediaries. Precious little, if any, found its way to the hard-pressed farmers.

Consumers, in effect, were caught in a trap of ignorance. On the one hand, the supermarkets concerned had fixed prices on a whole range of staple food products, so shoppers had no choice but to pay the higher prices. On the other, they were told that price rises reflected higher producer prices and a more enlightened attitude towards farmers, neither of which was true. The brutal reality is that they we were being overcharged.

In the light of this, yesterday's statement by Sainsbury's chief executive, Justin King ever an articulate spokesman for his company seemed particularly brazen. He said that what he called the "price initiatives" of that time were "designed to help British dairy farmers at a time of considerable economic pressure" and he expressed disappointment that the company had been "penalised for actions that were intended to help British farmers".

Whether or not the motive for the price-fixing agreement was noble and sincere people can perhaps differ about this the evidence unearthed by the OFT is that it did not help British farmers. Given that it certainly did not help consumers either, the case for punitive action is conclusive. There was here a clear breach of the 1998 Competition Act.

The OFT's findings confirm many of our worst fears about the might of the big supermarkets and the potentially malign effects of their vast buying power on producers. Six weeks ago, an interim report by the Competition Commission seemed to come to a rather different conclusion when it found them not guilty of killing the high street.

The watchdog suggested that, if there was a problem with Britain's supermarkets, it was that there were not too many, but too few. It warned of the growth of uncompetitive local monopolies. Now, it appears, we have the worst of both worlds: not only do individual chains exploit local monopolies, but they collude among themselves when it suits them. If the big chains want to win back our confidence, we could do with some real "price initiatives", based on local sourcing and demonstrated benefits for the farmers.

React Now

Day In a Page

Read Next
 

Set your sights low – that’s the key to enjoying a bank holiday weekend

Alice Jones
 

Don't pressure parents on co-sleeping - it's the only option for some people

James Moore
James Pembroke: The man who's eaten everywhere

The man who's eaten everywhere

Few people know more about restaurants than James Pembroke, who only spent five mealtimes at home during his entire childhood.
A Berliner in 1963 – but did John F Kennedy once admire Adolf Hitler?

A Berliner in 1963 – but did John F Kennedy once admire Adolf Hitler?

The young JFK praised 'superior' Nordic races during visits to Germany
Banned Iranian director Mohammad Rasoulof to attend Cannes Film Festival 2013, his first public appearance since prison

Banned Iranian director to attend Cannes Film Festival

Mohammad Rasoulof to make his first public appearance since being imprisoned three years ago
Seeing the larger picture: Inspiring images of space

Seeing the larger picture: Inspiring images of space

An exhibition explores images how photography has shaped astronomy
Eat Spam and carry on: Wartime pamphlets could teach us a thing or two about healthy, thrifty eating

Eat Spam and carry on

Wartime pamphlets could teach us a thing or two about healthy, thrifty eating
Facial hair: Cat beards and the purrrsuit of excellence

Facial hair

Cat beards and the purrrsuit of excellence
The 10 Best salt and pepper sets

The 10 Best salt and pepper sets

Whether they're for everyday use or to make your dining table look just right, it's worth getting a stylish shaker...
Ferran Soriano: Predicting success if Manchester City 'vision' is followed

Ferran Soriano: Predicting success if Manchester City 'vision' is followed

Chief executive says trophies will come if a 'core' of suitable players is in place
Thomas Müller: We couldn't handle losing a Champions League Final again

Thomas Müller: We couldn't handle losing a Champions League Final again

The Bayern Munich forward tells Tim Rich his side have to shed chokers' tag after two recent final defeats
Giro d'Italia: The Stelvio Pass - cycling's killer climb

The Stelvio Pass - cycling's killer climb

As the Giro d'Italia tackles the brutal climb, Simon Usborne takes on the snow and switchbacks – and soon realises what the fuss is about
National archives: Edward VIII’s phone calls - and how MI5 bugged them

Edward VIII’s phone calls - and how MI5 bugged them

Newly unearthed papers reveal a shocking extra dimension to the constitutional crisis over monarch’s abdication
Sent down at the Old Bailey: A tour of the world's most famous court

Sent down at the Old Bailey

A tour of the world's most famous court
Hollywood's random acts of red-carpet kindness

Hollywood's random acts of red-carpet kindness

The Hangover actor Zach Galifianakis’s date for his movie premieres isn’t arm candy  – it’s his 87-year-old friend who he saved from homelessness
British football scores an own goal

British football scores an own goal

Many managers barely survive a year in post. Martin Baker talks to experts who make a case for clubs using forensic business skills to find the best staff
James Lawton: Sergio Garcia cracks as major fault line opens up again

James Lawton

Sergio Garcia cracks as major fault line opens up again