St George is like one of those painters or composers who, after being ignored (scorned even) by fashionable opinion for many years, suddenly finds himself embraced.
The London Mayor Boris Johnson was waving the flag of St George, quite literally, yesterday. The Archbishop of York, John Sentamu, opened up the grounds of Bishopthorpe Palace to local children to mark the day of England's patron saint.
Trafalgar Square will host a St George musical concert at the weekend. Even Google put a cute illustration on its home search page. When such a giant of the new economy is clambering aboard the bandwagon, you know something major is afoot.
St George slew the dragon a long time ago. If he succeeds in overcoming the public apathy and mild suspicion in which he has been held these past few centuries might it prove an even more remarkable victory?