Leading article: Partnerships, not piracy

Share
Related Topics

Peter Sunde, the founder of Pirate Bay, was probably right to interpret yesterday's verdict by a Swedish court as essentially an act of theatre. The practical effects of the ruling that the file-swapping site breached copyright law are likely to be minimal as far as its users are concerned.

The ruling will not see site shut down because it is hosted by a foreign server. And even if Pirate Bay were to disappear tomorrow, there are several other sites offering the same service. The music and film companies that brought this case know all this. Their calculation is that this ruling will help to stigmatise copyright piracy and make people think twice before engaging in it.

It is easy to have sympathy for the entertainment companies. Their intellectual property, created with the investment of their shareholders, is being passed around the world for free. And sites such as Pirate Bay are actively facilitating the process.

But the question these companies need to answer is whether it is the best use of their resources to attempt to drive the pirates out of business when the odds against them succeeding are so great. We have been here before. The music industry hoped that the court-ordered closure of the illegal file-sharing site Napster in 2001 would stem piracy. But then the broadband revolution came, making file-sharing faster and easier than ever.

Some argue that it would be more profitable, in the long run, for these industries to adapt to the new environment, rather than resist it. There is certainly still money to be made from music, despite its free availability online. People are still ordering CDs from sites such as Amazon. The iTunes site charges for downloads but is still popular. And the live music scene is booming. The smart music companies are tapping these profit streams. Is not the challenge for the movie industry to be similarly innovative?

There is something in this. But the illegal file-swappers need to remember that unless it is profitable to produce top-quality entertainment, they and their users will ultimately suffer as much as the entertainment conglomerates. Rather than butting heads, both sides should be attempting to shape the new digital world together.

React Now

Latest stories from i100
iJobs Job Widget
iJobs General

Guru Careers: Software Developer / C# Developer

£40-50K: Guru Careers: We are seeking an experienced Software / C# Developer w...

Guru Careers: Software Developer

£35 - 40k + Benefits: Guru Careers: We are seeking a Software Developer (JavaS...

SThree: Trainee Recruitment Consultant / Resourcer

£18000 - £23000 per annum + Commission: SThree: As a Trainee Recruitment Consu...

Ashdown Group: UI Developer - (UI, HTML, CSS, JavaScript, AngularJS)

£25000 - £40000 per annum: Ashdown Group: UI Developer - (UI, JavaScript, HTML...

Day In a Page

Read Next
 

Errors & Omissions: the paraphernalia of a practised burglar – screwdrivers, gloves, children

Guy Keleny
The PM proposed 'commonsense restrictions' on migrant benefits  

So who, really, is David Cameron, our re-elected ‘one nation’ Prime Minister?

Andrew Grice
Sun, sex and an anthropological study: One British academic's summer of hell in Magaluf

Sun, sex and an anthropological study

One academic’s summer of hell in Magaluf
From Shakespeare to Rising Damp... to Vicious

Frances de la Tour's 50-year triumph

'Rising Damp' brought De la Tour such recognition that she could be forgiven if she'd never been able to move on. But at 70, she continues to flourish - and to beguile
'That Whitsun, I was late getting away...'

Ian McMillan on the Whitsun Weddings

This weekend is Whitsun, and while the festival may no longer resonate, Larkin's best-loved poem, lives on - along with the train journey at the heart of it
Kathryn Williams explores the works and influences of Sylvia Plath in a new light

Songs from the bell jar

Kathryn Williams explores the works and influences of Sylvia Plath
How one man's day in high heels showed him that Cannes must change its 'no flats' policy

One man's day in high heels

...showed him that Cannes must change its 'flats' policy
Is a quiet crusade to reform executive pay bearing fruit?

Is a quiet crusade to reform executive pay bearing fruit?

Dominic Rossi of Fidelity says his pressure on business to control rewards is working. But why aren’t other fund managers helping?
The King David Hotel gives precious work to Palestinians - unless peace talks are on

King David Hotel: Palestinians not included

The King David is special to Jerusalem. Nick Kochan checked in and discovered it has some special arrangements, too
More people moving from Australia to New Zealand than in the other direction for first time in 24 years

End of the Aussie brain drain

More people moving from Australia to New Zealand than in the other direction for first time in 24 years
Meditation is touted as a cure for mental instability but can it actually be bad for you?

Can meditation be bad for you?

Researching a mass murder, Dr Miguel Farias discovered that, far from bringing inner peace, meditation can leave devotees in pieces
Eurovision 2015: Australians will be cheering on their first-ever entrant this Saturday

Australia's first-ever Eurovision entrant

Australia, a nation of kitsch-worshippers, has always loved the Eurovision Song Contest. Maggie Alderson says it'll fit in fine
Letterman's final Late Show: Laughter, but no tears, as David takes his bow after 33 years

Laughter, but no tears, as Letterman takes his bow after 33 years

Veteran talkshow host steps down to plaudits from four presidents
Ivor Novello Awards 2015: Hozier wins with anti-Catholic song 'Take Me To Church' as John Whittingdale leads praise for Black Sabbath

Hozier's 'blasphemous' song takes Novello award

Singer joins Ed Sheeran and Clean Bandit in celebration of the best in British and Irish music
Tequila gold rush: The spirit has gone from a cheap shot to a multi-billion pound product

Join the tequila gold rush

The spirit has gone from a cheap shot to a multi-billion pound product
12 best statement wallpapers

12 best statement wallpapers

Make an impact and transform a room with a conversation-starting pattern
Paul Scholes column: Does David De Gea really want to leave Manchester United to fight it out for the No 1 spot at Real Madrid?

Paul Scholes column

Does David De Gea really want to leave Manchester United to fight it out for the No 1 spot at Real Madrid?