Leading article: Who are you?

Share
Related Topics

"Everyone knows a bloke called Dave," said the owners of UKTV G2 in 2007, explaining the digital television channel's quixotic rebranding exercise. But they probably ought to have checked if there were any companies out there called Dave too. For it turns out that there was a media consultancy just around the corner from the broadcaster already operating under that blokeish moniker.

And now the European Union's Office for Harmonisation in the Internal Market has ruled that the Dave media consultancy in Soho, central London, has the stronger claim to Davedom, mainly since it got there first.

The Dave channel intends to fight on and overturn the ruling. And since it is bigger than the consultancy (although this is not quite a Dave versus Goliath scenario), it could well prevail.

But we would urge TV Dave to save itself time and money by letting the matter drop and settling on a different name.

If people like the channel's output, they will keep watching. Do people watch Sky Sports, tune into BBC Radio 4, or log on to YouTube because of their names? Of course not – it's the content that matters.

So what are the channel's owners fretting about? Wouldn't a Dave by any other name smell as sweet?

React Now

iJobs Job Widget
iJobs General

Energy Consultant – Building Management

up to £45,000 + benefits: The Green Recruitment Company: Our Client The Green ...

Senior Industrial Energy Consultant

Up to £45,000 + benefits: The Green Recruitment Company: Our Client The Green ...

Mechanical Building Services Energy Engineer

up to £45K basic + benefits: The Green Recruitment Company: Our Client The Gr...

Building Services Energy Engineer

up to £45K basic + benefits: The Green Recruitment Company: Our Client The Gr...

Day In a Page

Read Next
 

i Editor's Letter: Wages are on the rise (so long as you skew the figures)

Oliver Duff Oliver Duff
 

It’s two decades since ‘education, education, education’, but still Britain’s primary school admissions are a farce

Jane Merrick
Ricky Gervais: 'People are waiting for me to fail. If you think it's awful, then just don't watch it'

Ricky Gervais: 'People are waiting for me to fail'

As the second series of his divisive sitcom 'Derek' hits screens, the comedian tells James Rampton why he'll never bow to the critics who habitually circle his work
Mad Men series 7, TV review: The suits are still sharp, but Don Draper has lost his edge

Mad Men returns for a final fling

The suits are still sharp, but Don Draper has lost his edge
Google finds a lift into space will never get off the ground as there is no material strong enough for a cable from Earth into orbit

Google finds a lift into space will never get off the ground

Technology giant’s scientists say there is no material strong enough for a cable from Earth into orbit
Westminster is awash with tales of young men being sexually harassed - but it's far from being just a problem in politics

Is sexual harassment a fact of gay life?

Westminster is awash with tales of young men being sexually harassed - but it's far from being just a problem in politics
Moshi Monster creator Michael Acton Smith: The man behind a British success story

Moshi Monster creator Michael Acton Smith

Acton Smith launched a world of virtual creatures who took the real world by storm
Kim Jong-un's haircut: The Independent heads to Ealing to try out the dictator's do

Our journalist tries out Kim Jong-un's haircut

The North Korean embassy in London complained when M&M Hair Academy used Kim Jong-un's image in the window. Curious, Guy Pewsey heads to the hair salon and surrenders to the clippers
A History of the First World War in 100 moments: A forgotten naval victory in which even Nature played a part

A History of the First World War in 100 moments

A forgotten naval victory in which even Nature played a part
Vespa rides on with launch of Primavera: Iconic Italian scooter still revving up millions of sales

Vespa rides on with launch of the Primavera

The Vespa has been a style icon since the 1950s and the release this month of its latest model confirms it has lost little of its lustre
Record Store Day: Independent music shops can offer a tempting alternative to downloads

Record Store Day celebrates independent music shops

This Saturday sees a host of events around the country to champion the sellers of well-grooved wax
Taunton's policy of putting philosophy at heart of its curriculum is one of secrets of its success

Education: Secret of Taunton's success

Taunton School, in Somerset, is one of the country's leading independent schools, says Richard Garner
10 best smartphones

10 best smartphones

With a number of new smartphones on the market, we round up the best around, including some more established models
Mickey Arthur: Aussie tells ECB to stick with Ashley Giles

Mickey Arthur: Aussie tells ECB to stick with Ashley Giles

The former Australia coach on why England must keep to Plan A, about his shock at their collapse Down Under, why he sent players home from India and the agonies of losing his job
Homelessness: Why is the supported lodgings lifeline under threat?

Why is the supported lodgings lifeline under threat?

Zubairi Sentongo swapped poverty in Uganda for homelessness in Britain. But a YMCA scheme connected him with a couple offering warmth and shelter
A History of the First World War in 100 Moments: When the world’s biggest shed took over Regent’s Park

A History of the First World War in 100 Moments

When the world’s biggest shed took over Regent’s Park
The pain of IVF

The pain of IVF

As an Italian woman vows to keep the babies from someone else’s eggs, Julian Baggini ponders how the reality of childbirth is often messier than the natural ideal