For over 90 years, Chanel No 5 has been gracing the skin of wealthy, mostly hygienic types and increasing their allure. More recently, this brand of smelly water has achieved a new level of fame by associating itself with celebrities, such as Nicole Kidman, Audrey Tatou - and now Brad Pitt, the first bloke to adopt the role. Alas, this distinguished commercial history could soon be a thing of the past, in Britain at least.
Over to those experts in modern fragrance, Mail Online: "Chanel No5 and a host of other perfumes could be banned after EU scientists decided some of the ingredients may cause allergies. The scent, which has been in production for more than 90 years, contains traces of a tree moss which features on a new list of ingredients thought to be unsafe. The 100-strong roster was drawn up by a scientific review panel charged with protecting European citizens from potentially harmful substances."
But hang on a second. If the perfume is to banned because of its alleged toxicity, should we not also ban those who have carried it upon their bodies. In other words, will pouting Pitt ever be allowed on our shores again, if the EU jobsworths get their way?