Iv drip The juice you can't live without

One Direction ‘This Is Us’ premiere: the reaction

Thousands of fans waited eagerly to catch a glimpse of Harry Styles - and the others - as they attended the UK premiere of One Direction's debut film This Is Us. You could hear the screaming from Manchester.

One fan apparently camped outside since Sunday morning to be first in line to the Leicester Square screening.

The band came third in 2010's X Factor, but have gone on to sell 30 million records worldwide, beat the Beatles to become the first UK band to go straight to number one in the US with their debut single, and guess what, they are expected to make $1 billion this year - just in America. No wonder they're always smiling.

So what does everyone think about Morgan Spurlock’s 3D documentary about One Direction?

The Independent's Geoffrey Macnab said:

"There’s not much in the way of sex and drugs when One Dimension go on tour... the band members’ own love lives are strictly off limits...They’re personable, talented and hard working and seem to relish life on the road."

Robbie Collin at the Telegraph was less amused:

"This Is Us has been made with these fans in mind, and there’s nothing like a guaranteed profit to stifle creativity."

Simon Reynolds from Digital Spy took a stronger approach, likening the film to propaganda:

"As far as music documentaries go it's fairly standard stuff...the film offers up no real sense of what the band are really like as individuals away from fame...it's all carefully calibrated to reinforce the 1D brand."

Natalie Edwards at The Mirror seemed more impressed:

"This Is Us is all in 3D so fans will feel so close to the band that if it had smellovision you would discover Harry’s shampoo of choice...there is plenty to keep the fans happy."

React Now

Read Next
 

i Editor’s Letter: The Easter message

Oliver Duff Oliver Duff
 

There is far too much sexism in the UK - but a point scoring system against other countries won't help to tackle it

Victoria Richards
How I brokered a peace deal with Robert Mugabe: Roy Agyemang reveals the delicate diplomacy needed to get Zimbabwe’s President to sit down with the BBC

How I brokered a peace deal with Robert Mugabe

Roy Agyemang reveals the delicate diplomacy needed to get Zimbabwe’s President to sit down with the BBC
Video of British Muslims dancing to Pharrell Williams's hit Happy attacked as 'sinful'

British Muslims's Happy video attacked as 'sinful'

The four-minute clip by Honesty Policy has had more than 300,000 hits on YouTube
Church of England-raised Michael Williams describes the unexpected joys in learning about his family's Jewish faith

Michael Williams: Do as I do, not as I pray

Church of England-raised Williams describes the unexpected joys in learning about his family's Jewish faith
A History of the First World War in 100 moments: A visit to the Front Line by the Prime Minister's wife

A History of the First World War in 100 moments

A visit to the Front Line by the Prime Minister's wife
Comedian Jenny Collier: 'Sexism I experienced on stand-up circuit should be extinct'

Jenny Collier: 'Sexism on stand-up circuit should be extinct'

The comedian's appearance at a show on the eve of International Women's Day was cancelled because they had "too many women" on the bill
Cannes Film Festival: Ken Loach and Mike Leigh to fight it out for the Palme d'Or

Cannes Film Festival

Ken Loach and Mike Leigh to fight it out for the Palme d'Or
The concept album makes surprise top ten return with neolithic opus from Jethro Tull's Ian Anderson

The concept album makes surprise top ten return

Neolithic opus from Jethro Tull's Ian Anderson is unexpected success
Lichen is the surprise new ingredient on fine-dining menus, thanks to our love of Scandinavian and Indian cuisines

Lichen is surprise new ingredient on fine-dining menus

Emily Jupp discovers how it can give a unique, smoky flavour to our cooking
10 best baking books

10 best baking books

Planning a spot of baking this bank holiday weekend? From old favourites to new releases, here’s ten cookbooks for you
Jury still out on Manchester City boss Manuel Pellegrini

Jury still out on Pellegrini

Draw with Sunderland raises questions over Manchester City manager's ability to motivate and unify his players
Ben Stokes: 'Punching lockers isn't way forward'

Ben Stokes: 'Punching lockers isn't way forward'

The all-rounder has been hailed as future star after Ashes debut but incident in Caribbean added to doubts about discipline. Jon Culley meets a man looking to control his emotions
Mark Johnston: First £1 million jackpot spurs him on

Mark Johnston: First £1 million jackpot spurs him on

The most prize money ever at an All-Weather race day is up for grabs at Lingfield on Friday, and the record-breaking trainer tells Jon Freeman how times have changed
Ricky Gervais: 'People are waiting for me to fail. If you think it's awful, then just don't watch it'

Ricky Gervais: 'People are waiting for me to fail'

As the second series of his divisive sitcom 'Derek' hits screens, the comedian tells James Rampton why he'll never bow to the critics who habitually circle his work
Mad Men series 7, TV review: The suits are still sharp, but Don Draper has lost his edge

Mad Men returns for a final fling

The suits are still sharp, but Don Draper has lost his edge
Google finds a lift into space will never get off the ground as there is no material strong enough for a cable from Earth into orbit

Google finds a lift into space will never get off the ground

Technology giant’s scientists say there is no material strong enough for a cable from Earth into orbit