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Why does Beyoncé advertise Pepsi?
06 January 2013 12:27 PM
Beyoncé is, quite literally, the face of Pepsi. Last month she had the logo of the drinks giant printed across her lips, and on February 3rd, at the Super Bowl halftime show, she'll rock a stadium to promote Coca-Cola's longtime rival. For this and other efforts, the singer is being paid the handsome fee of $50 million: but even such vast quantities of cash shouldn't convince stars to sell soda, argues Mark Bittman in the New York Times.
"Knowles is renting her image to a product that may one day be ranked with cigarettes as a killer we were too slow to rein in", he says. Plus, there's a measure of hypocrisy in her support for Michelle Obama's "Let's Move" campaign, drawn up to get kids healthy, and the boost her image simultaneously gives to a product widely associated with childhood obesity.
What do you think? Could Beyoncé better use her profile to tackle America's obesity crisis, or is that too much to ask? Take our poll below.