As the splurge of Apple-related #fml tweets shows, some new owners of an iPhone 5 aren't exactly in love with the device - so news that a feature included in iOS6 tracks users' activity and squirrels the information over to advertisers will be especially unwelcome. Business Insider has details.
There's a hint of shadiness in the feature's location - tucked away in the phone's "general" settings - under "about" - rather than where you might expect it to be, in "privacy".
Data given to advertisers will be anonymous and temporary, but this is another PR blow for the firm in a period that's seen complaints about the iOS6 maps.
Advertising execs were quoted as unnervingly happy. This is "a really meaningful inference of behavior. We haven't had access to that information before."