We offer another theory: the music that introduces news programmes puts people off. Consider the BBC at nine o'clock, or ITN at ten; neither of them good tunes, neither of them soothing or cheering. Television musicologists will point out that news, as we understand it, should not be the former and is rarely the latter. The composer's task is, presumably, to devise something neutral: not Vivaldi (too sprightly), not Mahler (too mournful), not Mozart (too beautiful). What they offer are ominous tension-inducing noises. Even titchy regional news slots are heralded by fanfares which suggest that Kent has been cracked by earthquake, when all that is revealed is a planning dispute in Bexleyheath.
They need to lighten up and quieten down.Reuse content