That may be overstating it. The great majority of people do not have "very special" feelings about Christmas, at least not in the sense intended by the churches. To most people these days Christmas is little more than a week-long pig-out. The average Briton is almost as ignorant of the meaning of the feast as the Japanese shopkeeper who not long ago dressed his windows with crucified Santas.
Nevertheless, the churches deserve a hearing. What has French Connection achieved with its advertisement? It has shocked and distressed a few devout Christians, it has amused some idle - and stupid - adolescents (presumably the company's target audience), and it has irritated the rest of us by employing the sort of coarse sexual innuendo that is now compulsory in the least imaginative reaches of marketing.
A spokesman for French Connection says that the slogan is "not meant to be offensive". Very well, then. Stephen Marks, chief executive of French Connection, will accept that we do not mean to be offensive when we say that he is a moral, intellectual and spiritual pygmy - or, to use the only language he understands, a FCUK WIT.Reuse content