No agreement has been entered into which allows Sainsbury's to sell wines featured in the series. No specific wines are recommended in the programmes; on the contrary, the series deals generically with grape varieties.
Nor does Eden Productions' investment allow the BBC "to air the series at a substantial discount". We merely took on the risk as co-producers, a role that is nowadays increasingly common in both BBC and commercial television - as the cost of producing original, beauti-fully photographed and well-researched programmes con- tinues to rise.
Eden Productions Ltd,
London NW3Reuse content