Group discussions, as we call them, are a great way to find out what viewers think and feel in detail and depth; but are not a substitute for artistic judgement. Had group discussions existed in Shakespeare's day, I expect the ending of Romeo and Juliet would have been changed.
We all want to see BBC drama that is aimed at both minorities and majorities, which pushes forward the boundaries as well as reflecting current preferences. That is why the BBC must not be afraid of taking artistic risks, but at the same time listening to viewers' opinions.
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