The Trading Standards Administration has calculated that beer drinkers pay about pounds 225m a year for foam. Meanwhile, television and poster advertisements for beer continually show short measures as the norm; this should be outlawed by new legislation. More immediately, the swift introduction of oversized glasses, even at a 10p a pint premium, is preferable to this fraud. It is not the public's job to ask a busy bartender to top up underfilled glasses any more than customers might be expected to make an offer to pay only for the beer under the foam.
D. C. GODFREY
7 OctoberReuse content