Mr Warner suggests that there are doubts about the commercial viability of DTT. Our experience in the multi-channel television market shows us that there is a very attractive commercial opportunity. This now seems increasingly to be the view in the City. The market for multi-channel television has been artificially constrained by the high entry price levied by BSkyB and the inflexible way in which only large bundles of programming are offered to the viewer.
The best future for British broadcasting is to have DTT as a competitor to digital satellite. BSkyB has clearly indicated that it will always give priority to its satellite business, the other British Digital Broadcasting shareholders also have substantial other broadcasting businesses whose interests they may wish to promote in preference to the digital terrestrial platform.
In contrast, DTN's bid has an unambiguous, well-funded and clear-sighted objective of spreading DTT take-up as quickly as possible.
Digital Television Network
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