It was, quite simply, intended to provide safeguards for the individual and to ensure as much transparency as possible in the use of personal data. It certainly had faults, but Commission officials responsible for it have responded courteously and positively to those, including the European Parliament, who have pointed out the difficulties that some of the provisions would cause.
In consequence, I am confident that we shall end up with a directive which fully protects the interests of data subjects, and which does not impose needless restrictions on data users.
Data Protection Committee
The Advertising Association
13 JulyReuse content