Letter: Distasteful use of a bird dying in oil

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The Independent Online
Sir: The full-page advertisement for United Colors of Benetton, depicting an oil-covered sea bird with the caption 'Shetland Islands, January 1993', is the sickest yet in a long line of unpleasant images used to promote this company. I would like to know how Benetton justifies the exploitation of environmental disasters as a means of selling its products, or is it that instead of United Colors we should really read Unprincipled Cynicism?

Yours faithfully,



West Sussex

9 January