Letter: Products that remain unplaced on TV

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The Independent Online
Sir: Readers of Meg Carter's article 'Why Mike Baldwin never has to walk' (30 June) could be forgiven for believing that Coronation Street actively encourages product placement. The article begins: 'Mike Baldwin in Coronation Street drives a Nissan Micra (when his Jaguar disappears).' There was also a picture of a Nissan Patrol driving across frame in an episode of the programme, as though highlighting an example of product placement.

May I therefore clarify that Coronation Street does not tolerate product placement in any form, and designated members of its production team are vigilant in stopping any commercial product from receiving undue prominence.

Yours faithfully,

CAROLYN REYNOLDS

Producer

Coronation Street

Granada Television

Manchester

7 July

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