Rupert Murdoch runs a successful twin terrestrial/satellite strategy in the US on precisely this basis. There is no contradiction involved.
Far from Channel 5 having "an abysmally low budget", it will have three times the spending power of Sky One, which wins a 5 per cent share in satellite homes against 40 competitors. In three-quarters of the homes receiving it, Channel 5 will face just four competitors.
Channel 5 Broadcasting Ltd
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