The labelling of eggs is a pertinent example. No battery eggs are ever labelled as such. Instead, euphemistic and misleading terms such as 'farm fresh' or 'country fresh' are used to conjure up an image in the consumer's mind of a production system that is far from the charming and rustic image they suggest.
The RSPCA is developing a food labelling scheme that will enable consumers to buy meat, eggs and dairy products with an assurance that that product has been produced from animals reared, handled, transported and slaughtered to the highest possible standards of animal welfare.
Royal Society for the Prevention of Cruelty to Animals
Horsham, West Sussex