Sir: As a member of a group which has bid £36m for the Channel 5 licence, I was naturally interested to learn from Rhys Williams ("Identical bids for C5 provoke disbelief", 4 May) that, according to Kleinwort Benson's media analyst, "the experience of ITV companies at the last franchise round is that anyone who bid more than £20m has faced serious problems".
There were five companies that together put up more than £170m for their Channel 3 licences. They included Carlton, hardly showing signs of financial distress, and Meridian, whose major shareholder is again supporting a £20m-plus bid, this time for Channel 5.
Generalisations, particularly inaccurate ones, would be out of place in a raffle. They certainly have no place in bidding for broadcasting licences, which I believe all of the present applicants regard as a wholly serious business.
Strategic Development Director
7 MayReuse content