Only this week, the Chief Medical Officer, Dr Kenneth Calman, has reported on the rate of smoking amongst teenagers being 10 per cent, with little change in recent years. One of the ways in which we can address smoking in young people is to stop promoting tobacco products in covert and overt ways.
On 5 November 1993, the European health ministers meet again, and banning tobacco advertising and promotion will be one of the subjects discussed. Isn't it time the media stopped promoting this habit?
Director of Public Health
Liverpool Health Authority