Letter: Stop treating men as morons

Share
Related Topics
Sir: Let's hope that company executives and advertisers took note of Jack O'Sullivan's article (Tabloid; "Real men don't get a look-in", 28 April).

I am one of those men who have accepted the collective rubbishing of our lives, yet have not voiced frustration with the present portrayal of men in adverts and soap operas (though I have little time to see the latter). I see men who work hard to support their families, set aside at least one night a week for time with their wife and children and still find time to provide service in the community rather than visit the pub or golf course. I deplore the depiction of women as sex objects, but two demeaning portrayals don't make a right.

Women have rightly gained increasing respect for their role in and out of the home but the tendency to portray men as infantile morons does nothing for either cause. Only when both sexes respect each other can the collective confidence of the sexes be improved.

For the sake of company profits, the executives ought to be aware that in our home more than half the weekly shopping is done by the father.

KEITH REYNOLDS

Coventry

React Now

Latest stories from i100
Have you tried new the Independent Digital Edition apps?
iJobs Job Widget
iJobs General

SEN Teaching Assistant Runcorn

£50 per day: Randstad Education Cheshire: SEN Teaching Assistant EBD , Septemb...

Head of Marketing - London

£60000 - £85000 per annum: Ashdown Group: Interim Head of Marketing / Marketin...

Primary supply teachers needed in Downham Market

£21000 - £35000 per annum: Randstad Education Cambridge: Primary teachers requ...

SEN Teacher

Negotiable: Randstad Education Birmingham: SEN Teacher required with immediate...

Day In a Page

Read Next
 

Scottish independence: Starting afresh could lead to economic miracles

Jamie McCallum
Cameron's unpopularity has been heavily used  

Scottish independence: David Cameron is becoming the George Bush of Britain

Jean-Paul Faguet
Mystery of the Ground Zero wedding photo

A shot in the dark

Mystery of the wedding photo from Ground Zero
His life, the universe and everything

His life, the universe and everything

New biography sheds light on comic genius of Douglas Adams
Save us from small screen superheroes

Save us from small screen superheroes

Shows like Agents of S.H.I.E.L.D are little more than marketing tools
Reach for the skies

Reach for the skies

From pools to football pitches, rooftop living is looking up
These are the 12 best hotel spas in the UK

12 best hotel spas in the UK

Some hotels go all out on facilities; others stand out for the sheer quality of treatments
These Iranian-controlled Shia militias used to specialise in killing American soldiers. Now they are fighting Isis, backed up by US airstrikes

Widespread fear of Isis is producing strange bedfellows

Iranian-controlled Shia militias that used to kill American soldiers are now fighting Isis, helped by US airstrikes
Topshop goes part Athena poster, part last spring Prada

Topshop goes part Athena poster, part last spring Prada

Shoppers don't come to Topshop for the unique
How to make a Lego masterpiece

How to make a Lego masterpiece

Toy breaks out of the nursery and heads for the gallery
Meet the ‘Endies’ – city dwellers who are too poor to have fun

Meet the ‘Endies’ – city dwellers who are too poor to have fun

Urbanites are cursed with an acronym pointing to Employed but No Disposable Income or Savings
Paisley’s decision to make peace with IRA enemies might remind the Arabs of Sadat

Ian Paisley’s decision to make peace with his IRA enemies

His Save Ulster from Sodomy campaign would surely have been supported by many a Sunni imam
'She was a singer, a superstar, an addict, but to me, her mother, she is simply Amy'

'She was a singer, a superstar, an addict, but to me, her mother, she is simply Amy'

Exclusive extract from Janis Winehouse's poignant new memoir
Is this the role to win Cumberbatch an Oscar?

Is this the role to win Cumberbatch an Oscar?

The Imitation Game, film review
England and Roy Hodgson take a joint step towards redemption in Basel

England and Hodgson take a joint step towards redemption

Welbeck double puts England on the road to Euro 2016
Relatives fight over Vivian Maier’s rare photos

Relatives fight over Vivian Maier’s rare photos

Pictures removed from public view as courts decide ownership
‘Fashion has to be fun. It’s a big business, not a cure for cancer’

‘Fashion has to be fun. It’s a big business, not a cure for cancer’

Donatella Versace at New York Fashion Week