The large grocery retailers have invested heavily: in the latest technologies (bar coding, computerised stock control); in creating pleasant surroundings for their customers; and in developing innovative product lines (notably, convenience meals). They took the risk of moving their product up-market and it paid off handsomely. They are a shining example to the rest of British industry.
These are not just the opinions of a happy shopper. They are the conclusions of a serious economic analysis of retailing recently published by London Economics. It is time to stop bashing the superstores.
23 JuneReuse content