In their view, carrots and sticks are regarded as separate stimuli; one administered as a reward, the other as a goad or punishment. This is quite mistaken. Those in the saddle should know that they have to hold out the stick with the carrot dangling at its other end, so that the apparently attainable reward remains forever out of reach. Doesn't this technique have political relevance?
Campsey Ash, Suffolk
7 JulyReuse content